ABC Remains Daytime’s No. 1 Network With Women 18-49 for the 14th Consecutive Week

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via press release:

Fringe Ratings Report: ABC Daytime Programming – Week of July 19, 2010

ABC Remains Daytime’s No. 1 Network
With Women 18-49 for the 14th Consecutive Week

Hitting a Five Month High in Women 18-34, “General Hospital”
Stands as the Week’s No. 1 Program in Daytime in the Core Demo

“One Life To Live” and “All My Children” Post Their
Best Deliveries in Over 2 Months in Women 18-34

ABC Delivers 4 of Daytime’s Top 5 Programs in
Women 18-34 and 3 of the Top 5 in Women 18-49

ABC Daytime

  • ABC ranked as Daytime’s No. 1 network with Women 18-49 (1.1 rating/725,000), extending the net’s streak to 14 straight weeks.

  • “General Hospital” stood as the week’s No. 1 program in Daytime in Women 18-34 (1.0 rating/345,000 – tie), hitting a five month high in the key demo – since week of 2/22/10.

  • With Women 18-34, “One Life To Live” (0.7 rating/245,000) delivered its largest weekly audience in 9 weeks, while “All My Children” (0.7 rating/229,000) hit a 10-week high – since the weeks of 5/17/10 and 5/10/10, respectively.

  • In Women 18-34, ABC aired 4 of Daytime’s Top 5 programs, including this week’s No. 1 program: General Hospital” (No. 1T – 1.0 rating/345,000), “The View” (No. 3T – 0.8 rating/277,000), “One Life To Live” (No. 5T – 0.7 rating/245,000) and “All My Children” (No. 5T – 0.7 rating/229,000).
  • In Women 18-49, ABC claimed 3 of the week’s Top 5 Daytime programs: “General Hospital” (No. 2 – 1.3 rating/842,000), “The View” (No. 3 – 1.2 rating/777,000) and “One Life to Live” (No. 5T – 1.0 rating/672,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of July 19, 2010:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.51 million        No. 1 ABC    1.1/725,000

No. 2 ABC    2.75 million No. 2T CBS   1.0/678,000

No. 3 NBC    2.39 million        No. 2T NBC   1.0/652,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS             1.7/1.12 million

General Hospital           ABC             1.3/842,000

The View                   ABC             1.2/777,000

Bold & the Beautiful       CBS             1.1/719,000

One Life to Live                ABC             1.0/672,000

Days of Our Lives               NBC             1.0/652,000

Source: NTI, Live + Same Day:  Week of 7/19/10. All ranks based on rating unless otherwise noted. “Price is Right” based on 11:00 a.m.-12:00 p.m. average. Ties are based on rating.

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