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Cable News Ratings for Wednesday, July 28, 2010

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July 29th, 2010

Live + Same Day Cable News Daily Ratings for July 28, 2010
P2+ Total Day
FNC – 1,191,000 viewers
CNN – 408,000 viewers
MSNBC – 353,000 viewers
CNBC - 178,000 viewers
HLN - 305,000 viewers

P2+ Prime Time
FNC – 2,187,000 viewers
CNN – 630,000 viewers
MSNBC –670,000 viewers
CNBC – 201,000 viewers
HLN - 466,000 viewers

25-54 Total Day
FNC –319,000 viewers
CNN –125,000 viewers
MSNBC –102,000 viewers
CNBC – 63,000 viewers
HLN - 133,000 viewers

25-54 Prime Time
FNC – 545,000 viewers
CNN – 180,000 viewers
MSNBC –201,000 viewers
CNBC – 83,000 viewers
HLN – 151,000 viewers

35-64 Total Day
FNC – 549,000 viewers
CNN – 182,000 viewers
MSNBC - 167,000 viewers
CNBC – 102,000 viewers
HLN - 164,000 viewers

35-64 Prime Time
FNC –1,004,000 viewers
CNN – 280,000 viewers
MSNBC –352,000 viewers
CNBC – 99,000 viewers
HLN –214,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 997,000 viewers (333,000) (513,000)
American Morning- 322,000 viewers (124,000) (174,000)
Morning Joe- 359,000 viewers (95,000) (157,000)
Squawk Box- 145,000 viewers (56,000) (112,000)
Morning Express w/ Meade- 421,000 viewers (246,000) (270,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,296,000 viewers (576,000) (999,000)
Situation Room—537,000 viewers (122,000) (218,000)
Hardball w/ C. Matthews – 476,000 viewers (113,000) (185,000)
Fast Money– 191,000 viewers (a scratch w/46,000) (106,000)
Showbiz Tonight — 197,000 viewers (68,000) (68,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,000,000 viewers (422,000) (823,000)
Situation Room—459,000 viewers (115,000) (174,000)
Ed Show —551,000 viewers (192,000) (285,000)
Mad Money —176,000 viewers (58,000) (89,000)
Prime News – 193,000 viewers (72,000) (96,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,596,000 viewers (444,000) (666,000)
John King USA – 400,000 viewers (87,000) (173,000)
Hardball w/ C. Matthews – 572,000 viewers (169,000) (290,000)
Kudlow Report– a scratch w/123,000 viewers (a scratch w/28,000) (58,000)
Issues - 377,000 viewers (155,000) (205,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,651,000 viewers (673,000) (1,221,000)
Campbell Brown – 467,000 viewers (118,000) (177,000)
Countdown w/ K. Olbermann – 808,000 viewers (247,000) (416,000)
Coca-Cola: The Real Story–135,000 viewers (61,000) (a scratch w/39,000)
Nancy Grace – 512,000 viewers (163,000) (229,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,107,000 viewers (525,000) (940,000)
Larry King Live —666,000 viewers (152,000) (267,000)
Rachel Maddow Show —734,000 viewers (198,000) (368,000)
Bio: Enzo Ferrari – 203,000 viewers (80,000) (101,000)
Joy Behar – 442,000 viewers (105,000) (195,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,792,000 viewers (436,000) (843,000)
Anderson Cooper 360 — 756,000 viewers (270,000) (395,000)
Countdown w/ K. Olbermann – 464,000 viewers (157,000) (268,000)
American Greed – 264,000 viewers (110,000) (156,000)
Nancy Grace –469,000 viewers (191,000) (231,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,089,000 viewers (334,000) (559,000)
Anderson Cooper 360 – 451,000 viewers (199,000) (239,000)
Rachel Maddow Show —279,000 viewers (93,000) (129,000)
Mad Money - a scratch w/87,000 viewers (63,000) (69,000)
Showbiz Tonight-- 386,000 viewers (126,000) (182,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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