'The Tonight Show with Jay Leno' and 'Late Night with Jimmy Fallon' Score Across-the-Board Wins for July 19-23

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

July 29th, 2010

via press release:

'THE Tonight Show WITH JAY LENO' AND 'LATE NIGHT WITH JIMMY FALLON' SCORE ACROSS-THE-BOARD WINS FOR THE JULY 19-23 LATE-NIGHT WEEK

JAY BEATS ALL CABLE AND BROADCAST RIVALS IN 18-49 AND TOTAL VIEWERS; TOPS THE CBS AND ABC COMPETITION IN EVERY KEY CATEGORY

JIMMY FALLON DELIVERS BIGGER AUDIENCES THAN 'LATE Late Show' AND 'KIMMEL' IN ALL KEY CATEGORIES -- ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

UNIVERSAL CITY, Calif. – July 29, 2010 – NBC's "The Tonight Show with Jay Leno" has won the week of July 19-23 in adults 18-49 and total viewers over all cable and broadcast competition, delivering bigger audiences than CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. Note that "Late Show" and "Kimmel" were encores on Friday.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" attracted bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. In adults 18-49, Jimmy's audience was 24 percent bigger than "Late Late Show's" (675,000 vs. 596,000) and in adults 18-34, Jimmy's margin of victory was 37 percent (272,000 vs. 198,000).

To date, Jay Leno has ranked #1 in adult 18-49 rating on 94 of 100 nights versus "Late Show" (including ties) since returning as host of "Tonight" on March 1 (excluding the week of Wimbledon delays). In total viewers, Jay has ranked #1 outright on 93 of 100 nights. Neither Jay nor Jimmy has lost a week in 18-49 to the CBS competition since Jay's return in March (excluding Wimbledon week).

For the week of July 19-23, Jay's average 1.179 million adults 18-49 outscored Letterman's 1.023 million; in total viewers, Jay's audience of 3.834 million persons beat Letterman's 3.194 million; and in adults 18-34, Jay's 394,000 topped Letterman’s 343,000. At 12:35 a.m. ET, Jimmy Fallon's 675,000 adults 18-49 for the week topped Ferguson's 544,000; in total viewers, Jimmy's 1.540 million led Ferguson's 1.467 million; and in adults 18-34, Jimmy's 272,000 tied Ferguson's 198,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 19-23. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 0.9 rating, 4 share

CBS "Late Show," 0.8/3*

11:35 p.m.-12:05 a.m. ET

ABC "Nightline," 0.9/4

12:05-1:05 a.m. ET

ABC "Kimmel," 0.4/2*

12:35-1:35 a.m. ET

NBC "Late Night," 0.5/3

CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET

NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 3.8 million viewers

CBS "Late Show," 3.2 million viewers*

11:35 p.m.-12:05 a.m. ET

ABC "Nightline," 3.3 million viewers

12:05-1:05 a.m. ET

ABC "Kimmel," 1.4 million viewers*

12:35-1:35 a.m. ET

NBC "Late Night," 1.5 million viewers

CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET

NBC "Last Call," 0.9 million viewers (in encore telecasts)

* Friday's "Late Show" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC "Tonight Show with Jay Leno," 1.1/5

CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET

ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET

ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET

NBC "Late Night with Jimmy Fallon," 0.6/3

CBS "Late Late Show," 0.6/3

1:35-2:05 a.m. ET

NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC "Tonight Show with Jay Leno," 4.2 million viewers

CBS "Late Show," 3.8 million viewers

11:35 p.m.-12:05 a.m. ET

ABC "Nightline," 3.8 million viewers

12:05-1:05 a.m. ET

ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET

NBC "Late Night with Jimmy Fallon," 1.6 million viewers

CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET

NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF JULY 19-23

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," (preempted)

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," (preempted)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8

Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," (preempted)

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," (preempted)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

 
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