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TV Ratings: Summer TV Doldrums & Surprise! Hardly Anyone Watched CW’s Plain Jane

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July 29th, 2010


Scoreboard FOX NBC CBS Uni ABC CW
Adults 18-49: rating/Share 2.0/6 2.0/6 1.7/6 1.5/5 1.0/3 0.4/1
Adults 18-34: Rating/Share 1.9/7 1.4/5 1.2/4 1.6/6 0.7/2 0.4/1
Total Viewers (million) 5.336 6.747 6.392 3.875 3.772 .960

Ratings doldrums.  Yaaaaaaawn.

America's Got Talent averaged a 2.5 rating with adults 18-49 and 9.5 million viewers at 9pm.  That was the most-watched hour of broadcast last night and yet, it was still down a tenth of an 18-49 ratings point from last week and a summer low.

So You Think You Can Dance was down a tenth of an 18-49 ratings point, too, to a 2.0.   Big Brother at least held it's ground with a 2.2 rating with adults 18-49.

Plain Jane premiered on the CW, but it's 0.4 rating with adults 18-49 and 979,000 viewers was slightly worse than its lead-in -- a repeat of America's Next Top Model.

Late night ratings are below the primetime data.

Overnight ratings for Wednesday, July 28, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Big Brother 12 2.2/8 6.63
FOX So You Think You Can Dance 2.0/7 5.33
NBC Minute to Win It 1.8/6 5.94
ABC The Middle (R) 1.0/4 4.18
CW America's Next Top Model (R) 0.4/1 1.08
8:30 ABC The Middle (R) 1.1/4 4.04
9:00 NBC America's Got Talent 2.5/8 9.52
FOX So You Think You Can Dance 2.0/6 5.35
CBS Criminal Minds (R) 1.6/5 6.29
ABC Modern Family (R) 1.4/4 4.07
CW Plain Jane (Premiere) 0.4/1 0.98
9:30 ABC Cougar Town (R) 1.1/3 3.27
10:00 NBC Law & Order: Special Victims Unit (R) 1.5/5 4.78
CBS CSI: NY (R) 1.3/4 6.25
ABC Castle (R) 0.8/3 3.54

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In Late-Night Metered Markets:

  • "The Tonight Show with Jay Leno" (3.0/7 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.5/6) and ABC's combination of "Nightline (2.7/6) and "Jimmy Kimmel Live" (1.2/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.7/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.4/2.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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