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Cable News Ratings for Thursday, July 29, 2010

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July 30th, 2010

Live + Same Day Cable News Daily Ratings for July 29, 2010

P2+ Total Day
FNC – 1,089,000 viewers
CNN – 435,000 viewers
MSNBC – 383,000 viewers
CNBC - 164,000 viewers
HLN - 302,000 viewers

P2+ Prime Time
FNC – 2,042,000 viewers
CNN – 643,000 viewers
MSNBC –742,000 viewers
CNBC – 150,000 viewers
HLN - 577,000 viewers

25-54 Total Day
FNC –282,000 viewers
CNN –129,000 viewers
MSNBC –116,000 viewers
CNBC – 53,000 viewers
HLN - 137,000 viewers

25-54 Prime Time
FNC – 572,000 viewers
CNN – 192,000 viewers
MSNBC –205,000 viewers
CNBC – 79,000 viewers
HLN – 179,000 viewers

35-64 Total Day
FNC – 506,000 viewers
CNN – 183,000 viewers
MSNBC - 184,000 viewers
CNBC – 94,000 viewers
HLN - 169,000 viewers

35-64 Prime Time
FNC –918,000 viewers
CNN – 277,000 viewers
MSNBC –336,000 viewers
CNBC – 96,000 viewers
HLN –291,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 924,000 viewers (263,000) (463,000)
American Morning- 294,000 viewers (81,000) (154,000)
Morning Joe- 319,000 viewers (75,000) (148,000)
Squawk Box- 146,000 viewers (60,000) (103,000)
Morning Express w/ Meade- 318,000 viewers (202,000) (208,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,012,000 viewers (446,000) (882,000)
Situation Room—508,000 viewers (124,000) (181,000)
Hardball w/ C. Matthews – 604,000 viewers (189,000) (312,000)
Fast Money– 173,000 viewers (a scratch w/44,000) (105,000)
Showbiz Tonight — 239,000 viewers (74,000) (91,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,026,000 viewers (398,000) (796,000)
Situation Room—371,000 viewers (98,000) (108,000)
Ed Show —749,000 viewers (231,000) (423,000)
Mad Money —148,000 viewers (55,000) (90,000)
Prime News – 245,000 viewers (76,000) (121,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,686,000 viewers (311,000) (685,000)
John King USA – 436,000 viewers (111,000) (179,000)
Hardball w/ C. Matthews – 664,000 viewers (222,000) (361,000)
Kudlow Report– 125,000 viewers (a scratch w/22,000) (57,000)
Issues - 382,000 viewers (140,000) (231,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,424,000 viewers (576,000) (1,030,000)
Campbell Brown – 530,000 viewers (130,000) (202,000)
Countdown w/ K. Olbermann – 911,000 viewers (228,000) (440,000)
As Seen on TV–a scratch w/112,000 viewers (58,000) (77,000)
Nancy Grace – 726,000 viewers (228,000) (407,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,027,000 viewers (581,000) (914,000)
Larry King Live —666,000 viewers (203,000) (286,000)
Rachel Maddow Show —794,000 viewers (224,000) (335,000)
Bio: Ben & Jerry’s – 149,000 viewers (77,000) (88,000)
Joy Behar – 667,000 viewers (183,000) (303,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,670,000 viewers (557,000) (811,000)
Anderson Cooper 360 — 733,000 viewers (245,000) (343,000)
Countdown w/ K. Olbermann – 520,000 viewers (162,000) (234,000)
American Greed – 189,000 viewers (102,000) (122,000)
Nancy Grace –367,000 viewers (139,000) (190,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,110,000 viewers (435,000) (607,000)
Anderson Cooper 360 – 538,000 viewers (212,000) (259,000)
Rachel Maddow Show —297,000 viewers (125,000) (177,000)
Mad Money - a scratch w/74,000 viewers (a scratch w/43,000) (a scratch w/46,000)
Showbiz Tonight-- 380,000 viewers (171,000) (233,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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