Soap Opera Ratings: ‘Days of Our Lives’ In Last With Viewers for the First Time Since November 2007

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Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

Ratings for the week of July 19 – 23, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,935,000 (-21,000/-1,000)
2. B&B 3,249,000 (+54,000/-13,000)
3. GH 2,639,000 (+183,000/-67,000)
4. AMC 2,560,000 (+75,000/+77,000)
5. OLTL 2,450,000 (+186,000/-110,000)
6. ATWT 2,416,000 (+68,000/+39,000)
7. DAYS 2,392,000 (-3,000/-207,000)  <- Last time in last place was Nov 19-23, 2007

HH
1. Y&R 3.4/11 (same/-.2) <- ties low rating (Last time: July 12-16, 2010)
2. B&B 2.3/7 (+.1/ -.1)
3. AMC 1.9/6 (+.1/same)
3. GH 1.9/6 (+.1/-.1)
5. OLTL 1.8/6 (+.1/same)
5. DAYS 1.8/5 (same/same) <- ties low rating (Last time: July 12-16, 2010)
7. ATWT 1.6/5 (same/-.1) <- ties low rating (Last time: July 12-16, 2010)


Women 18-49 Viewers

1. Y&R 1,117,000 (-22,000/+21,000)
2. GH 842,000 (+74,000/-47,000)
3. B&B 719,000 (-5,000/-43,000)
4. OLTL 672,000 (+46,000/-91,000)
5. DAYS 652,000 (+52,000/-45,000)
6. AMC 609,000 (+9,000/-85,000)
7. ATWT 573,000 (+4,000/-23,000)

Women 18-49 Rating
1. Y&R 1.7/11 (same/same)
2. GH 1.3/8 (+.1/same)
3. B&B 1.1/7 (same/same)
4. OLTL 1.0/7 (+.1/-.2)
4. DAYS 1.0/6 (+.1/-.1)
6. ATWT 0.9/6 (same/same)
6. AMC 0.9/6 (same/-.1)

Girls 12-17 Viewers
1. Y&R 75,000 (+10,000/+34,000)
2. GH 62,000 (+19,000/-25,000)
3. OLTL 55,000 (+9,000/-20,000)
4. B&B 51,000 (+16,000/+21,000)
5. ATWT 45,000 (+11,000/+11,000)
6. DAYS 34,000 (same/-41,000)
7. AMC 29,000 (-14,000/-7,000)

Women 18-34 Rating
1. Y&R 1.0/7 (same/-.1)
1. GH 1.0/6 (+.1/-.1)
3. DAYS 0.8/5 (same/-.2)
4. OLTL 0.7/5 (+.1/-.2)
4. B&B 0.7/5 (same/same)
4. AMC 0.7/4 (+.1/-.1)
7. ATWT 0.5/3 (-.1/same)


Men 18+ Viewers

1. Y&R 1,021,000 (-24,000/-81,000)
2. B&B 578,000 (-21,000/-109,000)
3. DAYS 485,000 (-5,000/-9,000)
4. AMC 477,000 (+10,000/-23,000)
5. GH 465,000 (+37,000/+11,000)
6. OLTL 403,000 (+56,000/-46,000)
7. ATWT 378,000 (+34,000/-73,000)

————————————-

Day-To-Day Ratings – HH/Total Viewers

AMC
Monday: 1.9/2,593,000
Tuesday: 1.9/2,659,000
Wednesday: 1.8/2,461,000
Thursday: 1.8/2,611,000
Friday: 1.9/2,476,000

ATWT
Monday: 1.7/2,499,000
Tuesday: 1.7/2,467,000
Wednesday: 1.6/2,402,000
Thursday: 1.5/2,271,000
Friday: 1.7/2,441,000

B&B
Monday: 2.4/3,378,000
Tuesday: 2.2/3,235,000
Wednesday: 2.3/3,063,000
Thursday: 2.1/3,096,000
Friday: 2.3/3,472,000

DAYS
Monday: 1.7/2,342,000
Tuesday: 1.8/2,617,000
Wednesday: 1.7/2,277,000
Thursday: 1.8/2,434,000
Friday: 1.7/2,288,000

GH
Monday: 1.9/2,568,000
Tuesday: 1.9/2,615,000
Wednesday: 1.8/2,416,000
Thursday: 1.8/2,594,000
Friday: 2.0/3,000,000

OLTL
Monday: 1.8/2,315,000
Tuesday: 1.8/2,428,000
Wednesday: 1.7/2,320,000
Thursday: 1.7/2,612,000
Friday: 1.8/2,574,000

Y&R
Monday: 3.5/5,119,000
Tuesday: 3.2/4,553,000
Wednesday: 3.5/5,018,000
Thursday: 3.3/4,865,000
Friday: 3.4/5,120,000

———————-

For the SEASON September 21, 2009 through July 25, 2010

HH
1. Y&R 3.8
2. B&B 2.4
3. DAYS 2.2
4. GH 2.1
5. AMC 2.0
6. OLTL 1.9
7. ATWT 1.8

Women 18-49 Rating
1. Y&R 1.9
2. GH 1.5
3. DAYS 1.4
4. AMC 1.1
4. B&B 1.1
4. OLTL 1.1
7. ATWT 0.9

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and the Beautiful, GH = General Hospital, DAYS = Days of Our Lives, ATWT = As The World Turns, OLTL = One Life to Live, AMC = All My Children.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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