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TV Ratings: Rookie Blue Bounces Back, SYTYCD Sees Summer Lows

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July 30th, 2010

Scoreboard ABC FOX CBS Uni NBC CW
Rating/Share: Adults 18-49 1.7/6 1.6/5 1.6/5 1.5/5 1.0/3 0.5/2
Rating/Share: Adults 18-34 1.2/5 1.5/6 1.1/4 1.6/6 0.9/3 0.5/2
Total Viewers (million) 5.967 4.806 6.615 3.646 2.867 1.357

ABC narrowly edged out FOX with adults 18-49 on Thursday and CBS had the most viewers.

After dropping to a series low 1.5 rating with adults 18-49 last Thursday, the already renewed Canadian import Rookie Blue bounced back to a 1.8 rating Thursday night.   In the same hour So You Think You Can Dance dropped a tenth to a 1.9 rating with adults 18-49, a summer run low, though there were slightly more overall viewers than there were last Thursday.

Big Brother was flat versus last week with a 2.2 rating with adults 18-49 and 6.44 million viewers at 8pm.  A repeat episode of Wipeout was second at 8pm with a 2.0 adults 18-49 rating and 6.4 million viewers.

A repeat of The Mentalist won the 10pm hour, and ABC's Boston Med was up a 10th from last week's series low rating with adults 18-49 to a 1.2 rating.

Note: we will not see ratings for Jersey Shore until sometime after 3pm ET.   Overnight ratings for cable shows are not published as quickly as the ratings for the broadcast networks.

Overnight ratings for Thursday, July 29, 2010:
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Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Big Brother 12 2.2/8 6.44
ABC Wipeout (R) 2.0/7 6.40
FOX Glee (R) 1.3/5 3.84
NBC Community (R) 1.0/4 2.84
CW Vampire Diaries (R) 0.5/2 1.47
8:30 NBC 30 Rock (R) 1.0/3 2.60
9:00 FOX So You Think You Can Dance 1.9/6 5.77
ABC Rooke Blue 1.8/6 6.78
NBC The Office (R) 1.3/4 3.12
CBS CSI (R) 1.2/4 5.98
CW Moonlight (R) 0.4/1 1.25
9:30 NBC Parks & Recreation (R) 1.1/3 2.63
10:00 CBS The Mentalist (R) 1.4/4 7.42
ABC Boston Med 1.2/4 4.72
NBC Law & Order: Special Victims Unit (R) 0.9/3 3.01

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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