TV Ratings: ABC Unscripted Wins Another Slow Friday

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July 31st, 2010

Rating/Share: Adults 18-49 1.2/5 1.1/4 0.9/3 0.8/3 0.5/2
Total Viewers (million) 4.06 4.64 4.56 3.16 1.34

A repeat of Primetime: What Would You Do? and 20/20 led ABC to yet another Friday win with adults 18-49, though NBC was close behind and the peacock network won the night in terms of most viewers of all ages. 

Not much to say about the slow summer Friday otherwise.  It is a little bit interesting to see repeats of Bones beating out repeats of Medium not just in the demo, but also with total viewers.  But only a little bit interesting.

Half hourly detail for the night is below.

Broadcast primetime ratings for Friday, July 30, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Friday Night Lights 1.0/4 3.63
ABC Wife Swap 1.0/4 3.11
CBS 48 Hours Mystery (R) 0.8/4 4.58
FOX House (R) 0.8/4 2.85
CW Smallville (R) 0.4/2 1.27
8:30 CBS 48 Hours Mystery (R) 1.0/4 5.00
NBC Friday Night Lights 1.0/4 3.44
ABC Wife Swap 1.0/4 2.87
FOX House (R) 0.8/3 2.99
CW Smallville (R) 0.5/2 1.33
9:00 ABC Primetime: What Would You Do? (R) 1.3/5 4.00
NBC Dateline 1.0/4 4.39
FOX Bones (R) 0.8/3 3.34
CBS Medium (R) 0.6/3 3.10
CW Supernatural (R) 0.5/2 1.38
9:30 ABC Primetime: What Would You Do? (R) 1.4/5 4.40
NBC Dateline 1.2/4 5.24
FOX Bones (R) 0.9/3 3.48
CBS Medium (R) 0.6/2 3.26
CW Supernatural (R) 0.5/2 1.39
10:00 NBC Dateline 1.3/5 5.57
ABC 20/20 1.3/5 4.67
CBS Flashpoint 1.1/4 5.59
10:30 ABC 20/20 1.4/5 5.28
NBC Dateline 1.3/5 5.61
CBS Flashpoint 1.1/4 5.83


Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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