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Cable News Ratings for Friday, July 30, 2010

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August 2nd, 2010

Live + Same Day Cable News Daily Ratings for July 30, 2010
P2+ Total Day
FNC – 990,000 viewers
CNN – 377,000 viewers
MSNBC – 376,000 viewers
CNBC - 130,000 viewers
HLN - 277,000 viewers

P2+ Prime Time
FNC – 1,550,000 viewers
CNN – 554,000 viewers
MSNBC –589,000 viewers
CNBC – 148,000 viewers
HLN - 428,000 viewers

25-54 Total Day
FNC –249,000 viewers
CNN –127,000 viewers
MSNBC –131,000 viewers
CNBC – a scratch w/39,000 viewers
HLN - 128,000 viewers

25-54 Prime Time
FNC – 414,000 viewers
CNN – 146,000 viewers
MSNBC –169,000 viewers
CNBC – 74,000 viewers
HLN – 150,000 viewers

35-64 Total Day
FNC – 462,000 viewers
CNN – 176,000 viewers
MSNBC - 177,000 viewers
CNBC – 75,000 viewers
HLN - 158,000 viewers

35-64 Prime Time
FNC –716,000 viewers
CNN – 251,000 viewers
MSNBC –275,000 viewers
CNBC – 91,000 viewers
HLN –219,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 884,000 viewers (267,000) (428,000)
American Morning- 348,000 viewers (138,000) (169,000)
Morning Joe- 340,000 viewers (95,000) (179,000)
Squawk Box- 156,000 viewers (57,000) (102,000)
Morning Express w/ Meade- 322,000 viewers (180,000) (223,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,931,000 viewers (457,000) (849,000)
Situation Room—443,000 viewers (128,000) (196,000)
Hardball w/ C. Matthews – 509,000 viewers (102,000) (186,000)
Fast Money– 174,000 viewers (a scratch w/32,000) (79,000)
Options Action (CNBC) – 130,000 viewers (a scratch w/32,000) (a scratch w/46,000)
Showbiz Tonight — 224,000 viewers (103,000) (117,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,855,000 viewers (283,000) (696,000)
Situation Room—436,000 viewers (140,000) (202,000)
Ed Show —559,000 viewers (122,000) (257,000)
Mad Money —a scratch w/120,000 viewers (a scratch w/49,000) (74,000)
Prime News – 256,000 viewers (117,000) (132,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,365,000 viewers (273,000) (604,000)
John King USA – 362,000 viewers (95,000) (161,000)
Hardball w/ C. Matthews – 424,000 viewers (119,000) (210,000)
Kudlow Report– a scratch w/78,000 viewers (a scratch w/22,000) (a scratch w/39,000)
Issues - 389,000 viewers (162,000) (204,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 1,832,000 viewers (467,000) (823,000)
Campbell Brown – 509,000 viewers (112,000) (198,000)
Countdown w/ K. Olbermann – 705,000 viewers (165,000) (339,000)
Enron: Smartest Guys–a scratch w/111,000 viewers (a scratch w/48,000) (55,000)
Nancy Grace – 552,000 viewers (186,000) (305,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 1,570,000 viewers (451,000) (701,000)
Larry King Live —495,000 viewers (122,000) (243,000)
Rachel Maddow Show —734,000 viewers (182,000) (315,000)
Enron: Smartest Guys – 167,000 viewers (75,000) (110,000)
Joy Behar – 466,000 viewers (136,000) (213,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,249,000 viewers (325,000) (623,000)
Anderson Cooper 360 — 657,000 viewers (204,000) (313,000)
MSNBC Investigates – 328,000 viewers (161,000) (171,000)
BP: In Deep Water (CNBC) – 125,000 viewers (86,000) (78,000)
Enron: Smartest Guys – 205,000 viewers (115,000) (138,000)
Nancy Grace –298,000 viewers (130,000) (153,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,075,000 viewers (345,000) (589,000)
Anderson Cooper 360 – 471,000 viewers (202,000) (288,000)
MSNBC Investigates —397,000 viewers (249,000) (212,000)
Mad Money - a scratch w/43,000 viewers (a scratch w/12,000) (a scratch w/11,000)
Showbiz Tonight-- 329,000 viewers (151,000) (179,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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