TV Ratings: CBS & FOX Duel As ‘Big Brother‘ & ‘Family Guy‘ Reruns Pace Night; ‘‘

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August 2nd, 2010

Scoreboard FOX CBS ABC NBC Uni
Adults 18-49: Rating/Share 1.6/5 1.6/5 1.1/3 0.9/3 0.5/1
Adults 18-34: Rating/Share 1.7/6 1.2/4 0.7/2 0.6/2 0.5/2
Total Viewers (million) 3.459 6.237 4.269 3.930 1.141

FOX and CBS tied for the lead with adults 18-49 on a slow first night of August, with FOX winning outright with adults 18-34 and CBS winning the most overall viewers.

CBS's Big Brother 12 was the highest-rated show of the night with adults 18-49 and 60 Minutes was the most-viewed program overall.

Scoundrels bounced up a tenth of an 18-49 ratings point versus last week's series lows and The Gates was flat versus last week.

Broadcast primetime ratings for Sunday, August 1, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos (R) 1.5/6 6.20
CBS 60 Minutes 1.1/4 7.80
NBC Dateline NBC 0.6/2 3.16
FOX Sons of Tucson (Series Finale) 0.6/2 1.70
7:30 FOX American Dad (R) 0.9/3 2.11
8:00 CBS Big Brother 12 2.4/8 7.10
FOX The Simpsons (R) 1.8/6 3.93
ABC Extreme Makeover Home Edition (R) 1.2/4 4.83
NBC Law & Order: Criminal Intent (R) 0.9/3 4.31
8:30 FOX The Cleveland Show (R) 1.7/5 3.68
9:00 FOX Family Guy (R) 2.2/6 4.59
CBS Undercover Boss (R) 1.8/5 5.97
NBC America's Got Talent (R) 1.1/3 4.01
ABC Scoundrels 0.7/2 3.22
9:30 FOX Family Guy (R) 2.2/6 4.74
10:00 NBC America's Got Talent (R) 1.0/3 4.25
ABC The Gates 0.9/2 2.83
CBS The Good Wife (R) 0.8/2 4.08

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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