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Cable News Ratings for Monday, August 2, 2010

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August 3rd, 2010

Live + Same Day Cable News Daily Ratings for August 2, 2010

P2+ Total Day
FNC – 1,218,000 viewers
CNN – 386,000 viewers
MSNBC – 413,000 viewers
CNBC - 174,000 viewers
HLN - 263,000 viewers

P2+ Prime Time
FNC – 2,563,000 viewers
CNN – 541,000 viewers
MSNBC –886,000 viewers
CNBC – a scratch w/86,000 viewers
HLN - 480,000 viewers

25-54 Total Day
FNC –311,000 viewers
CNN –101,000 viewers
MSNBC –147,000 viewers
CNBC – a scratch w/52,000 viewers
HLN - 106,000 viewers

25-54 Prime Time
FNC – 597,000 viewers
CNN – 128,000 viewers
MSNBC –273,000 viewers
CNBC – a scratch w/36,000 viewers
HLN – 155,000 viewers

35-64 Total Day
FNC – 547,000 viewers
CNN – 155,000 viewers
MSNBC - 218,000 viewers
CNBC – 98,000 viewers
HLN - 143,000 viewers

35-64 Prime Time
FNC –1,136,000 viewers
CNN – 205,000 viewers
MSNBC –457,000 viewers
CNBC – scratch w/43,000 viewers
HLN –233,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 948,000 viewers (294,000) (490,000)
American Morning- 263,000 viewers (99,000) (148,000)
Morning Joe- 388,000 viewers (139,000) (211,000)
Squawk Box- 172,000 viewers (73,000) (110,000)
Morning Express w/ Meade- 224,000 viewers (122,000) (149,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,362,000 viewers (638,000) (1,059,000)
Situation Room—558,000 viewers (82,000) (153,000)
Hardball w/ C. Matthews – 510,000 viewers (147,000) (224,000)
Fast Money– 209,000 viewers (a scratch w/48,000) (131,000)
Showbiz Tonight — 218,000 viewers (57,000) (86,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,172,000 viewers (398,000) (827,000)
Situation Room—413,000 viewers (99,000) (131,000)
Ed Show —612,000 viewers (207,000) (323,000)
Mad Money —153,000 viewers (65,000) (110,000)
Prime News – 251,000 viewers (93,000) (135,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,611,000 viewers (398,000) (694,000)
John King USA – 380,000 viewers (110,000) (148,000)
Hardball w/ C. Matthews – 659,000 viewers (277,000) (401,000)
Kudlow Report– 135,000 viewers (a scratch w/41,000) (57,000)
Issues - 358,000 viewers (127,000) (228,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,347,000 viewers (781,000) (1,511,000)
Rick's List – 400,000 viewers (118,000) (147,000)
Countdown w/ K. Olbermann – 1,121,000 viewers (329,000) (590,000)
Oprah Effect–a scratch w/84,000 viewers (a scratch w/34,000) (a scratch w/37,000)
Nancy Grace – 603,000 viewers (201,000) (315,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,381,000 viewers (554,000) (1,058,000)
Larry King Live —665,000 viewers (123,000) (226,000)
Rachel Maddow Show —949,000 viewers (257,000) (482,000)
Bio: Rachel Ray – a scratch w/96,000 viewers (a scratch w/25,000) (a scratch w/48,000)
Joy Behar – 487,000 viewers (120,000) (198,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,950,000 viewers (453,000) (829,000)
Anderson Cooper 360 — 559,000 viewers (145,000) (242,000)
Countdown w/ K. Olbermann – 586,000 viewers (230,000) (299,000)
BP: In Deep Water – a scratch w/79,000 viewers (a scratch w/50,000) (a scratch w/46,000)
Nancy Grace –377,000 viewers (152,000) (200,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,365,000 viewers (451,000) (755,000)
Anderson Cooper 360 – 441,000 viewers (141,000) (223,000)
Rachel Maddow Show —532,000 viewers (235,000) (285,000)
Mad Money - a scratch w/59,000 viewers (a scratch w/27,000) (a scratch w/33,000)
Showbiz Tonight-- 344,000 viewers (138,000) (168,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

Live + Same Day Cable News Daily Ratings for August 1, 2010

P2+ Total Day
FNC – 1,218,000 viewers
CNN – 386,000 viewers
MSNBC – 413,000 viewers
CNBC - 174,000 viewers

HLN - 263,000 viewers

P2+ Prime Time

FNC – 2,563,000 viewers
CNN – 541,000 viewers
MSNBC –886,000 viewers
CNBC – a scratch w/86,000 viewers

HLN - 480,000 viewers

25-54 Total Day

FNC –311,000 viewers

CNN –101,000 viewers

MSNBC –147,000 viewers

CNBC – a scratch w/52,000 viewers

HLN - 106,000 viewers

25-54 Prime Time

FNC – 597,000 viewers

CNN – 128,000 viewers

MSNBC –273,000 viewers

CNBC – a scratch w/36,000 viewers

HLN – 155,000 viewers

35-64 Total Day

FNC – 547,000 viewers

CNN – 155,000 viewers

MSNBC - 218,000 viewers

CNBC – 98,000 viewers

HLN - 143,000 viewers

35-64 Prime Time

FNC –1,136,000 viewers

CNN – 205,000 viewers

MSNBC –457,000 viewers

CNBC – scratch w/43,000 viewers

HLN –233,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54)

FOX & Friends- 948,000 viewers (294,000) (490,000)

American Morning- 263,000 viewers (99,000) (148,000)

Morning Joe- 388,000 viewers (139,000) (211,000)

Squawk Box- 172,000 viewers (73,000) (110,000)

Morning Express w/ Meade- 224,000 viewers (122,000) (149,000)

5PM - P2+ (25-54) (35-64)

Glenn Beck – 2,362,000 viewers (638,000) (1,059,000)

Situation Room—558,000 viewers (82,000) (153,000)

Hardball w/ C. Matthews – 510,000 viewers (147,000) (224,000)

Fast Money– 209,000 viewers (a scratch w/48,000) (131,000)

Showbiz Tonight — 218,000 viewers (57,000) (86,000)

6PM – P2+ (25-54) (35-64)

Special Report w/ Bret Baier – 2,172,000 viewers (398,000) (827,000)

Situation Room—413,000 viewers (99,000) (131,000)

Ed Show —612,000 viewers (207,000) (323,000)

Mad Money —153,000 viewers (65,000) (110,000)

Prime News – 251,000 viewers (93,000) (135,000)

7PM - P2+ (25-54) (35-64)

The Fox Report w/ Shep – 1,611,000 viewers (398,000) (694,000)

John King USA – 380,000 viewers (110,000) (148,000)

Hardball w/ C. Matthews – 659,000 viewers (277,000) (401,000)

Kudlow Report– 135,000 viewers (a scratch w/41,000) (57,000)

Issues - 358,000 viewers (127,000) (228,000)

8PM - P2+ (25-54) (35-64)

The O’Reilly Factor– 3,347,000 viewers (781,000) (1,511,000)

Campbell Brown – 400,000 viewers (118,000) (147,000)

Countdown w/ K. Olbermann – 1,121,000 viewers (329,000) (590,000)

Oprah Effect–a scratch w/84,000 viewers (a scratch w/34,000) (a scratch w/37,000)

Nancy Grace – 603,000 viewers (201,000) (315,000)

9 PM - P2+ (25-54) (35-64)

Hannity– 2,381,000 viewers (554,000) (1,058,000)

Larry King Live —665,000 viewers (123,000) (226,000)

Rachel Maddow Show —949,000 viewers (257,000) (482,000)

Bio: Rachel Ray – a scratch w/96,000 viewers (a scratch w/25,000) (a scratch w/48,000)

Joy Behar – 487,000 viewers (120,000) (198,000)

10 PM P2+ (25-54) (35-64)

On the Record w/ Greta—1,950,000 viewers (453,000) (829,000)

Anderson Cooper 360 — 559,000 viewers (145,000) (242,000)

Countdown w/ K. Olbermann – 586,000 viewers (230,000) (299,000)

BP: In Deep Water – a scratch w/79,000 viewers (a scratch w/50,000) (a scratch w/46,000)

Nancy Grace –377,000 viewers (152,000) (200,000)

11 PM P2+ (25-54) (35-64)

The O’Reilly Factor– 1,365,000 viewers (451,000) (755,000)

Anderson Cooper 360 – 441,000 viewers (141,000) (223,000)

Rachel Maddow Show —532,000 viewers (235,000) (285,000)

Mad Money - a scratch w/59,000 viewers (a scratch w/27,000) (a scratch w/33,000)

Showbiz Tonight-- 344,000 viewers (138,000) (168,000)

 
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