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Cable News Ratings for Saturday-Sunday, July 31-August 1, 2010

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Written By

August 3rd, 2010

Live + Same Day Weekend Ratings
Cable News Ratings July 31, 2010

P2+ Total Day
FNC – 676,000 viewers
CNN – 471,000 viewers
MSNBC – 412,000 viewers
CNBC – 152,000 viewers
HLN –242,000 viewers

P2+ Prime Time
FNC –835,000 viewers
CNN -- 467,000 viewers
MSNBC –573,000 viewers
CNBC – 171,000 viewers
HLN – 283,000 viewers

25-54 Total Day
FNC –170,000 viewers
CNN – 149,000 viewers
MSNBC – 199,000 viewers
CNBC – 61,000 viewers
HLN – 105,000 viewers

25-54 Prime Time
FNC – 181,000 viewers
CNN – 142,000 viewers
MSNBC – 301,000 viewers
CNBC – a scratch w/48,000 viewers
HLN – 90,000 viewers

35-64 Total Day
FNC – 300,000 viewers
CNN – 213,000 viewers
MSNBC – 218,000 viewers
CNBC – 91,000 viewers
HLN – 133,000 viewers

35-64 Prime Time
FNC – 323,000 viewers
CNN – 212,000 viewers
MSNBC – 346,000 viewers
CNBC – 96,000 viewers
HLN – 147,000 viewers

Cable News Ratings for August 1, 2010
P2+ Total Day
FNC – 723,000 viewers
CNN – 425,000 viewers
MSNBC – 287,000 viewers
CNBC – 200,000 viewers
HLN –213,000 viewers

P2+ Prime Time
FNC –1,006,000 viewers
CNN -- 475,000 viewers
MSNBC –375,000 viewers
CNBC – 208,000 viewers
HLN – 229,000 viewers

25-54 Total Day
FNC –181,000 viewers
CNN – 122,000 viewers
MSNBC – 155,000 viewers
CNBC – 125,000 viewers
HLN – 89,000 viewers

25-54 Prime Time
FNC – 210,000 viewers
CNN – 101,000 viewers
MSNBC – 201,000 viewers
CNBC – 123,000 viewers
HLN – 65,000 viewers

35-64 Total Day
FNC – 326,000 viewers
CNN – 192,000 viewers
MSNBC – 163,000 viewers
CNBC – 129,000 viewers
HLN – 109,000 viewers

35-64 Prime Time
FNC – 425,000 viewers
CNN – 186,000 viewers
MSNBC – 234,000 viewers
CNBC – 130,000 viewers
HLN – 112,000 viewers

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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