'Rizzoli & Isles' Premiere Goes Over 9 Million Viewers With Week of DVR Viewing; Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV

Categories: Cable TV,Network TV Press Releases

Written By

August 3rd, 2010

via ratings notes from Turner:

TNT
Rizzoli & Isles
now ranks as cable’s most-watched series launch of all time.  Newly released Live + 7 data for the July 12 premiere of Rizzoli & Isles shows that the episode’s audience grew to 9,049,000 viewers, breaking the overall record as ad-supported cable’s most-watched series launch ever.  The premiere previously claimed the record as the largest commercial-supported series debut, based on Live + Same Day.

The Closer also scored in Live + 7 deliveries for its sixth-season premiere.  The hit series grew its total July 12 audience to more than 8.8 million viewers in time-shifted viewing.

Last week, TNT’s stellar Monday night lineup continued to dominate the competition, with The Closer scoring 6.8 million viewers, followed by Rizzoli & Isles with 6.5 million in Live + Same Day viewing.  The two series ranked as ad-supported cable’s top two programs for the week among households.

Sunday night’s episode of Leverage delivered a strong 3.5 million viewers.  For its third season, Leverage is showing 2% growth over its second-season average in Live + Same Day delivery of adults 18-49.

Leverage continues to demonstrate strong viewer loyalty, as shown by outstanding growth in time-shifted viewing.  Live + 7 data for July 18 has the episode growing its audience to a season-high 5.2 million viewers.  Through the first six episodes this season, Leverage’s Live + 7 delivery of adults 18-34 has grown 101% compared to Live (+47% compared to Live + Same Day), while adults 18-49 have grown 77% compared to Live (43% compared to Live + Same Day) and adults 25-54 have grown 71% compared to Live (39% compared to Live + Same Day).

On Tuesday, TNT’s HawthoRNe delivered 2.6 million viewers for its sixth episode.  Memphis Beat built on that success with 3.2 million viewers and enjoyed tremendous 26% growth among adults 18-49 and 25% growth among adults 25-54 when compared to the prior week’s episode.

TNT’s original series once again helped steer the network to a first-place finish as ad-supported cable’s #1 network in total day delivery of adults 25-54.

Adult Swim
Adult Swim jumped into the August ratings pool ranking #1 among all ad-supported cable networks for total day delivery of adults 18-34, adults 18-24, men 18-34, men 18-24 and adults 18-49.  Compared to the same time period in 2009, adults 18-34 delivery (502,000) increased by 18%, adults 18-24 delivery (270,000) increased by 30%, men 18-34 delivery (307,000) increased by 21%; men 18-24 delivery (162,000) increased by 28%; and adults 18-49 delivery (686,000) increased by 11%.

Among the late-night network’s original programming, new episodes of THE BOONDOCKS (11:30 p.m.) and MARY SHELLEY’S FRANKENHOLE (12:30 a.m.) both earned solid delivery and ratings gains among their targeted young adult demos.  The Peabody Award-winning THE BOONDOCKS saw adults 18-34 delivery (1,016,000) increase by 6% and ratings (1.5) by 7%; adults 18-24 delivery (527,000) increase by 24% and ratings (1.8) by 20%; men 18-34 delivery (686,000) increase by 36% and ratings (2.0) by 33%; and men 18-24 delivery (356,000) increase by 90% and ratings (2.5) by 92%.  Similarly, MARY SHELLEY’S FRANKENHOLE saw men 18-34 delivery (299,000) increase by 47% and ratings (0.6) by 50%; men 18-24 delivery (106,000) increase by 74% and ratings (0.7) by 75%; and men 18-49 delivery (391,000) increase by 22% and ratings (0.6) by 20%.

Rob Corddry’s new comedy CHILDRENS HOSPITAL also has been gaining more and more young adult viewers each week on Adult Swim.  Compared to its performance last week, CHILDRENS HOSPITAL delivery of men 18-34 (218,000) and ratings (0.6) both grew by 17%; men 18-24 delivery (129,000) grew by 24% and ratings (0.9) by 22%; and men 18-49 delivery (288,000) grew by 23% and ratings (0.4) by 25%.

Adult Swim telecasts—including Family Guy, THE BOONDOCKS and Robot Chicken—accounted for 15 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.

Cartoon Network
Throughout the first week of August 2010, Cartoon Network scored across-the-board prime time delivery and ratings gains among its targeted kid demos, including double-digit increases among kids 6-11 and kids 2-11.  Compared to the same time period last year, prime time kids 6-11 delivery (485,000) and ratings (2.0) increased by 11%; kids 2-11 delivery (770,000) increased by 30% and ratings (1.9) by 36%; and kids 9-14 delivery (336,000) increased by 3% and ratings (1.4) by 8%.

The red-hot Monday night line-up of animated comedies (7-10 p.m.) charted huge double-digit delivery and ratings growth across all kids, boys and girls demos.  Among the highlights vs. the same 2009 time period, kids 6-11 delivery (637,000) improved by 39% and ratings (2.6) by 37%; kids 2-11 delivery (1,001,000) improved by 77% and ratings (2.4) by 71%; and kids 9-14 delivery (471,000) improved by 39% and ratings (1.9) by 36%.  Among boys 6-11, delivery (476,000) and ratings (3.8) both grew by 46%; boys 2-11 delivery (722,000) grew by 81% and ratings (3.4) by 79%; and boys 9-14 delivery (349,000) grew by 45% and ratings (2.8) by 47%.

Bonafide animated hit Adventure Time (8 p.m.) anchored Monday evening, scoring remarkable double-digit gains among kids demos, and mostly triple-digit gains among boy demos.  Versus last year, kids 6-11 delivery (861,000) increased by 60% and ratings (3.5) by 59%; kids 2-11 delivery (1,294,000) increased by 105% and ratings (3.1) by 107%; and kids 9-14 delivery (579,000) increased by 54% and ratings (2.4) by 60%.  Boys 6-11 delivery (695,000) grew by 101% and ratings (5.5) by 96%; boys 2-11 delivery (985,000) grew by 139% and ratings (4.7) by 135%; and boys 9-14 delivery (471,000) grew by 98% and ratings (3.8) by 100%.

The newest series to the comedy programming block, SCOOBY-DOO! MYSTERY INCORPORATED (7 p.m.), also earned solid double-digit gains in a highly competitive landscape compared to last year.  Kids 6-11 delivery (554,000) and ratings (2.3) both advanced by 28%; kids 2-11 delivery (935,000) advanced by 68% and ratings (2.3) by 64%; and kids 9-14 delivery (377,000) and ratings (1.5) both advanced by 36%.

Furthermore, animated reality series Total Drama World Tour (9 p.m.) posted remarkable audience growth as well—kids 6-11 delivery (675,000) grew by 32% and ratings (2.7) by 29%; kids 2-11 delivery (1,012,000) grew by 60% and ratings (2.5) by 56%; and kids 9-14 delivery (562,000) grew by 29% and ratings (2.3) by 28%.

Friday night’s action-adventure line-up (7-10 p.m.) attracted many sci-fi fans compared to the same 2009 time period.  Overall for the night, kids 6-11 delivery (482,000) increased by 53% and ratings (2.0) by 54%; kids 2-11 delivery (767,000) increased by 71% and ratings (1.9) by 73%; boys 6-11 delivery (364,000) increased by 60% and ratings (2.9) by 61%; and boys 2-11 delivery (554,000) increased by 77% and ratings (2.6) by 73%.

Fabled STAR WARS: The Clone Wars (9 p.m.) also added to its legion of fans, scoring major double-digit and triple-digit gains across the board.  Compared to the 2009 time period, kids 6-11 delivery (401,000) rocketed by 81% and ratings (1.6) by 78%; kids 2-11 delivery (704,000) rocketed by 139% and ratings (1.7) by 143%; and kids 9-14 delivery (242,000) improved by 18% and ratings (1.0) by 25%.  Similarly, boys 6-11 delivery (348,000) and ratings (2.8) both jumped by 87%; boys 2-11 delivery (543,000) jumped by 124% and ratings (2.6) by 117%; and boys 9-14 delivery (208,000) jumped by 16% and ratings (1.7) by 21%.

TBS
The hit series Tyler Perry’s Meet the Browns scored ad-supported cable’s top three sitcom telecasts among adults 18-49.

As Step Up 3-D prepares to hit movie theaters this Friday, TBS’s Sunday telecast of Step Up 2: The Streets ranked as ad-supported cables #1 movie telecast for the week among adults 18-34 and adults 18-49.

truTV
truTV ranked among ad-supported cable’s Top 10 networks in primetime for the week among men 18-49 (303,000).

Two of truTV’s original series ranked among ad-supported cable’s Top 5 programs in their time periods:  All Worked Up (Monday at 10 and 10:30 p.m.) in delivery of men 18-49 (536,000) and The Smoking Gun Presents: World’s Dumbest… (Thursday at 9 p.m.) in delivery of adults 18-49 (820,000) and men 18-49 (466,000).  Meanwhile, Top 20 Most Shocking (Thursday at 10 p.m.) ranked among cable’s Top 5 entertainment programs in its time period with men 18-49 (452,000).

 
© 2014 Tribune Digital Ventures