Bravo and Groupon Partner for Exclusive ‘Top Chef’ Promotion
via press release:
BRAVO AND GROUPON PARTNER FOR EXCLUSIVE “TOP CHEF” PROMOTION
NEW YORK – August 4, 2010 – Bravo announced today a deal with Groupon, (http://www.groupon.com), a shopping website that offers a daily deal on the best local goods, services and cultural events across the U.S., Canada, Europe and Latin America, for an exclusive partnership pegged around the popular series, “Top Chef.” Beginning on August 4 and running until August 8 at http://www.groupon.com/topchef, Groupon will offer consumers a discount coupon at eight “Top Chef” related properties across the country. The deal marks the first partnership between Groupon and a TV network. For more information visit www.bravotv.com. Follow us on Twitter at https://twitter.com/BravoPR.
Participating “Top Chef” properties are:
· Alchemy Caterers, Washington, D.C. – owned by Carla Hall from season five
· Iluna Basque, San Francisco, CA – owned by Mattin Noblia from season six
· Pura Vida, Atlanta, GA – owned by Hector Santiago from season six
· Super Pan, Atlanta, GA – owned by Hector Santiago from season six
· D. Rodriguez Cuba, Miami, FL – owned by Douglas Rodriguez from “Top Chef Masters” season one
· D. Rodriguez Ocean, Miami, FL – owned by Douglas Rodriguez from “Top Chef Masters” season one
· Ola at Sanctuary, Miami, FL – owned by Douglas Rodriguez from “Top Chef Masters” season one
· The Point, Culver City, CA – owned by Mark Peel from “Top Chef Masters” season two
“Bravo’s fans are early adopters and followers of the latest technology trends and are at the forefront of what’s hot and happening on the web. Emerging companies like Groupon are a perfect fit for our audience, allowing fans to engage with the chefs and food they see on our shows on a personal, one-on-one level,” said Lisa Hsia, Senior Vice President of Digital Media, Bravo. “Additionally, this will help Bravo reach an even bigger audience and give them all a chance to taste Bravo — in their own lives and right in their own hometowns.”
“The partnership with Bravo is an exciting benefit for Groupon food enthusiasts,” said Sean Smyth, VP of Business Development. “Groupon has featured James Beard-award winning restaurants and the most unique dining concepts in the country. We look forward to delivering Bravo’s best culinary talent directly to our subscribers.”
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see, and buy in more than 165 markets across the world. The site serves 11 million subscribers in 22 countries, 165 markets and hundreds of cities worldwide. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers. For more information, visit http://www.groupon.com.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com. Follow us on Twitter at https://twitter.com/BravoPR.