via press release:
BRAVO'S "THE” PREMIERE SHUTS IT DOWN BECOMING MOST WATCHED EPISODE IN SERIES HISTORY
NEW YORK – August 4, 2010 –Bravo's "The” is having a ratings moment. The premiere of the third season garnered 976,000 total viewers, an increase of 42 percent (vs. 685,000) from the second season premiere, making it the most watched episode in series history, according to Nielsen Media Research. The episode also marked double-digit growth among viewers 18-49, up 25 percent (645,000 vs. 516,000) from the previous season's premiere, making it the highest rated season premiere of the series in the demo.
For more fabulous fashion, tune in Tuesday, August 10 at 10 p.m. ET/PT for the second episode of "The.” It's time again for the , and Rachel Zoe has five clients attending – Kate Hudson, Cameron Diaz, Eva Mendes, Demi Moore, and a new pregnant client, Paula Patton. Ashley, the new Style Assistant, begins working for team Zoe, but her demeanor is a drastic departure from the force of Taylor. In the middle of Golden Globe madness, actress Sims comes to the studio needing dresses for two events. It's fashion chaos to the max.
Source: Nielsen Media Research, LS data through 8/03/10.
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