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Cable News Ratings for Tuesday, August 3, 2010

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August 4th, 2010

Live + Same Day Cable News Daily Ratings for August 3, 2010

P2+ Total Day
FNC – 1,172,000 viewers
CNN – 376,000 viewers
MSNBC – 359,000 viewers
CNBC - 195,000 viewers
HLN - 294,000 viewers

P2+ Prime Time
FNC – 2,161,000 viewers
CNN – 605,000 viewers
MSNBC –790,000 viewers
CNBC – 239,000 viewers
HLN - 557,000 viewers

25-54 Total Day
FNC –314,000 viewers
CNN –111,000 viewers
MSNBC –114,000 viewers
CNBC – 59,000 viewers
HLN – 139,000 viewers

25-54 Prime Time
FNC – 502,000 viewers
CNN – 178,000 viewers
MSNBC –222,000 viewers
CNBC – 108,000 viewers
HLN – 200,000 viewers

35-64 Total Day
FNC – 538,000 viewers
CNN – 166,000 viewers
MSNBC - 194,000 viewers
CNBC – 105,000 viewers
HLN - 173,000 viewers

35-64 Prime Time
FNC –969,000 viewers
CNN – 260,000 viewers
MSNBC –404,000 viewers
CNBC – 121,000 viewers
HLN –285,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 876,000 viewers (288,000) (461,000)
American Morning- 277,000 viewers (120,000) (153,000)
Morning Joe- 333,000 viewers (94,000) (173,000)
Squawk Box- 161,000 viewers (71,000) (112,000)
Morning Express w/ Meade- 325,000 viewers (207,000) (248,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,167,000 viewers (560,000) (975,000)
Situation Room—461,000 viewers (104,000) (178,000)
Hardball w/ C. Matthews – 511,000 viewers (188,000) (293,000)
Fast Money– 215,000 viewers (64,000) (121,000)
Showbiz Tonight — 188,000 viewers (74,000) (95,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,946,000 viewers (430,000) (794,000)
Situation Room—419,000 viewers (99,000) (134,000)
Ed Show —617,000 viewers (195,000) (333,000)
Mad Money —191,000 viewers (56,000) (100,000)
Prime News – 215,000 viewers (88,000) (112,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,647,000 viewers (478,000) (801,000)
John King USA – 397,000 viewers (121,000) (168,000)
Hardball w/ C. Matthews – 601,000 viewers (205,000) (328,000)
Kudlow Report– 157,000 viewers (a scratch w/35,000) (61,000)
Issues - 304,000 viewers (133,000) (181,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,795,000 viewers (634,000) (1,293,000)
Rick's List – 660,000 viewers (201,000) (274,000)
Countdown w/ K. Olbermann – 954,000 viewers (264,000) (526,000)
One Nation, Overweight–156,000 viewers (a scratch w/52,000) (74,000)
Nancy Grace – 685,000 viewers (226,000) (348,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 1,968,000 viewers (490,000) (885,000)
Larry King Live —659,000 viewers (200,000) (256,000)
Rachel Maddow Show —907,000 viewers (244,000) (440,000)
Bio: Dave Thomas – 240,000 viewers (92,000) (100,000)
Joy Behar – 586,000 viewers (169,000) (286,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,700,000 viewers (377,000) (712,000)
Anderson Cooper 360 — 497,000 viewers (133,000) (249,000)
Countdown w/ K. Olbermann – 504,000 viewers (158,000) (246,000)
American Greed – 322,000 viewers (180,000) (188,000)
Nancy Grace –440,000 viewers (218,000) (245,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,349,000 viewers (430,000) (736,000)
Anderson Cooper 360 – 373,000 viewers (151,000) (265,000)
Rachel Maddow Show —328,000 viewers (104,000) (184,000)
Mad Money - 145,000 viewers (a scratch w/51,000) (58,000)
Showbiz Tonight-- 343,000 viewers (191,000) (199,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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