Baseball Fans Get to 'Choose Your Own Camera Angle' With AT&T U-verse TV's Chicago Cubs Multiview App

Categories: Network TV Press Releases,TV Sports Ratings & News

Written By

August 5th, 2010

via press release:

Baseball Fans Get to 'Choose Your Own Camera Angle' With AT&T U-verse TV's Chicago Cubs Multiview App

CHICAGO, Aug. 5 -- During this Chicago Cubs baseball season, AT&T* and WGN-TV are offering a new app that puts fans in the director's chair to control how they watch the team compete at Wrigley Field.

AT&T U-verse® TV today announced the launch of the Chicago Cubs Multiview, a new TV app that lets you view up to four different camera angles of the Chicago Cubs home games at one time, choosing from the main WGN-TV Chicago game broadcast and six alternate camera angles.

"Only U-verse TV customers have the power to choose how they watch every pitch and home run at the Chicago Cubs home games," said Dan York, president of content, AT&T. "With Chicago Cubs Multiview, fans will get a full-field look at this season's home game action from WGN. It's like you're sitting in the production booth and calling the shots. We're excited to deliver this new capability with WGN, all enabled by our advanced TV service and technology."

With Chicago Cubs Multiview, you can choose which of the seven channels is the main picture, and easily select and record any Chicago Cubs channel from within the app. The alternate camera angles are set up for each home game above home plate, third base, first base and center field.

"As Chicago's Very Own, WGN is known for its award-winning coverage of baseball games," said VP/General Manager of WGN-TV and CLTV Marty Wilke. "We are proud to partner with AT&T U-verse TV so that with this exciting technology, Chicago Cubs fans can create their own uniquely 'produced' games to control all the different camera angles as they watch their favorite team compete at Wrigley Field."

Chicago Cubs Multiview will be available to all U-verse TV customers in the Chicago area on channel 780. The app is available at no extra charge for the Chicago Cubs home games that air on WGN for the rest of this season, starting with the Chicago Cubs game on Sunday, Aug. 8.

"This is a great app that gives fans even more ways to watch the Chicago Cubs," said Wally Hayward, EVP, chief sales and marketing officer, Chicago Cubs. "Cubs fans will love choosing their own camera angle to follow every play during remaining home games broadcast on WGN."

AT&T introduced the award-winning Multiview app in fall 2009, and launched the exclusive My Multiview app in June, which lets customers choose and watch up to four of their favorite channels at once on their TV screen. Customers also enjoy Sports Multiview, Kids Multiview and News Multiview at no extra cost as part of every package. In October 2009, AT&T trialed a Mavs Multiview in Dallas featuring multiple camera angles for two Dallas Mavericks pre-season games.

AT&T U-verse TV uses 100-percent Internet Protocol (IP) technology, which allows AT&T to deliver advanced interactive apps such as Multiview and multiple camera angles.

AT&T U-verse TV includes many features that improve the game-watching experience for any sports fan, including Total Home DVR, which lets you watch and manage recordings from a single DVR on any connected TV in the house; access to an extensive High Definition (HD) channel lineup with 130 HD channels and growing; fast channel change, which lets you channel surf without the delay experienced on other digital TV services; picture-in-picture browse capability that lets you preview games on other channels; and the ability to follow your favorite sports teams through the AT&T U-bar.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. For additional information on AT&T U-verse — or to find out if it's available in your area — visit www.att.com/u-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

AT&T U-verse services are provided by AT&T local telephone companies. Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify. Customizing options require AT&T U-verse High Speed Internet Service. Wireless phone with Internet access required and standard data charges may apply. Full Total Home DVR functionality requires a receiver for each additional TV at $7 per month each. HD Service. A monthly $10 HD Technology Fee applies for access to HD service. Subscription to an AT&T U-verse programming package and an HDTV required. HD channel availability varies by package selected. HD Premium Tier available for an additional $5 per month and requires subscription to HD service for $10 per month. Multiview: Channels/content available for viewing in Multiview are based on TV package and additional programming purchased.

About WGN-TV

WGN-TV is Chicago's CW network affiliate, programming a strong schedule of news, sports and entertainment, with most WGN Sports telecasts, WGN News and CW programs in high definition on WGN-DT 9.1. CLTV, a 24-hour cable news station, joined WGN News in the fall of 2009. WGN News now programs more than 167 hours of news each week, 42.5 hours on WGN-TV and 125 hours on CLTV. In February 2010, WGN-TV was the first TV station in Chicago to offer iPhone users the ability to watch live streams of WGN-TV newscasts. WGN-TV is a Tribune Broadcasting station. For additional information, visit WGN-TV's website at WGNtv.com.

 
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