‘Days of Our Lives’ Delivers Best Women 18-49 Rating in 10 Weeks
We’ll hopefully have the full week’s soap ratings up later today or tomorrow, but in the meanwhile here are some blurbs about Days of Our Lives via NBC press notes for the week ending July 30, 2010:
- DAYS OF OUR LIVES delivered its highest women 18-49 rating in 10 weeks (since the week of May 17-21) and its top women 18-34 rating in five weeks (since June 21-25). For the week of July 26-30, DAYS (1.1/7 among women 18-49, 0.9/6 among women 18-34) tied for #4 among network daytime series in the women 18-49 demographic and tied for #3 in the women 18-34 race
- Season to date, DAYS OF OUR LIVES is #3 in the women 18-49 demo and tied for #1 in the women 18-34 category.
DAYS OF OUR LIVES is delivering its biggest overall audience at this point in the season in three years. Season to date versus one year ago, DAYS OF OUR LIVES is up 3% in total viewers (3.05 million vs. 2.96 million). DAYS is generating the biggest year-to-year percentage gains for any daytime drama on any major network in total viewers.