Posting Its 4th Straight Week of Gains, ABC Is Daytime’s No. 1 Network with Women 18-49, Extending Streak to 15 Straight Weeks

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via press release:

Posting Its 4th Straight Week of Gains, ABC Is Daytime’s No. 1 Network
with Women 18-49, Extending Streak to 15 Straight Weeks

President Barack Obama’s Historic Visit to “The View” Marks the Talker’s

Most-Watched Week Among Total Viewers in 6 Months

“The View” Posts Its Best Weekly Deliveries in 24 Weeks
with Women 18-49 and in 22 Weeks with Women 18-34

ABC Delivers 2 of Daytime’s Top 3 Programs in the Key

Women Demos 18-49 and 18-34

ABC Daytime

  • Growing its audience for the 4th consecutive week, ABC ranked as Daytime’s No. 1 network with Women 18-49 (1.1 rating/745,000 – tie), marking the net’s 15th consecutive weekly win.

  • Featuring President Barack Obama’s historic visit on Thursday (7/29/10), this was “The View’s” most-watched week in Total Viewers (4.09 million) in 6 months – since week of 2/8/10.

­   Thursday’s broadcast of “The View” qualified as the series’ most-watched broadcast ever in Total Viewers (6.63 million), exceeding its previous peak delivery achieved the day after the 2008 Presidential Election (6.17 million, 11/5/08).

­   “The View” was Thursday’s No. 1 Daytime program in Total Viewers, Women 18-34 (1.5 rating/523,000) and Women 18-49 (2.0 rating/1.34 million).

  • “The View” delivered its largest weekly audience in 24 weeks with Women 18-49 (1.4 rating/905,000) and in 22 weeks with Women 18-34 (1.0 rating/335,000) – since the weeks of 2/8/10 and 2/22/10, respectively.

  • In Women 18-34, ABC aired 2 of Daytime’s Top 3 programs: The View” (No. 2 – 1.0 rating/335,000) and “General Hospital” (No. 3T – 0.9 rating/305,000).
  • In Women 18-49, ABC also claimed 2 of the week’s Top 3 Daytime programs: The View” (No. 2 – 1.4 rating/905,000) and “General Hospital” (No. 3 – 1.2 rating/826,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of July 26, 2010:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.47 million        No. 1T ABC   1.1/745,000

No. 2 ABC    2.90 million No. 1T NBC   1.1/735,000

No. 3 NBC    2.56 million        No. 3 CBS    1.0/691,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS             1.7/1.13 million

The View                   ABC             1.4/905,000

General Hospital           ABC             1.2/826,000

Days of Our Lives               NBC             1.1/735,000

Bold & the Beautiful       CBS             1.1/713,000

Source: NTI, Live + Same Day:  Week of 7/26/10. All ranks based on rating unless otherwise noted. “Price is Right” based on 11:00 a.m.-12:00 p.m. average. Ties are based on rating.

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