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Cable News Ratings for Thursday, August 5, 2010

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August 6th, 2010

Live + Same Day Cable News Daily Ratings for August 5, 2010
P2+ Total Day
FNC – 1,216,000 viewers
CNN – 390,000 viewers
MSNBC – 422,000 viewers
CNBC – 170,000 viewers
HLN - 320,000 viewers

P2+ Prime Time
FNC – 2,422,000 viewers
CNN – 626,000 viewers
MSNBC –941,000 viewers
CNBC – 215,000 viewers
HLN - 591,000 viewers

25-54 Total Day
FNC –300,000 viewers
CNN –125,000 viewers
MSNBC –122,000 viewers
CNBC – 59,000 viewers
HLN – 141,000 viewers

25-54 Prime Time
FNC – 549,000 viewers
CNN – 213,000 viewers
MSNBC –279,000 viewers
CNBC – 116,000 viewers
HLN – 156,000 viewers

35-64 Total Day
FNC – 524,000 viewers
CNN – 162,000 viewers
MSNBC – 202,000 viewers
CNBC – 93,000 viewers
HLN – 183,000 viewers

35-64 Prime Time
FNC –993,000 viewers
CNN – 257,000 viewers
MSNBC –459,000 viewers
CNBC – 127,000 viewers
HLN –266,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,053,000 viewers (314,000) (515,000)
American Morning- 285,000 viewers (118,000) (154,000)
Morning Joe- 304,000 viewers (79,000) (153,000)
Squawk Box- 120,000 viewers (47,000) (82,000)
Morning Express w/ Meade- 342,000 viewers (188,000) (233,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,970,000 viewers (431,000) (850,000)
Situation Room—492,000 viewers (119,000) (138,000)
Hardball w/ C. Matthews – 547,000 viewers (119,000) (262,000)
Fast Money– 174,000 viewers (55,000) (93,000)
Showbiz Tonight — 166,000 viewers (a scratch w/ 53,000) (88,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,893,000 viewers (356,000) (718,000)
Situation Room—468,000 viewers (123,000) (171,000)
Ed Show —638,000 viewers (162,000) (328,000)
Mad Money —a scratch w/ 118,000 viewers (54,000) (66,000)
Prime News – 197,000 viewers (74,000) (129,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,604,000 viewers (382,000) (638,000)
John King USA – 320,000 viewers (82,000) (114,000)
Hardball w/ C. Matthews – 550,000 viewers (162,000) (228,000)
Kudlow Report– a scratch w/102,000 viewers (a scratch w/26,000) (a scratch w/43,000)
Issues - 399,000 viewers (144,000) (238,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,001,000 viewers (600,000) (1,135,000)
Rick’s List –600,000 viewers (196,000) (221,000)
Countdown w/ K. Olbermann – 1,117,000 viewers (295,000) (530,000)
Ultimate Fighting: Fistful–156,000 viewers (114,000) (92,000)
Nancy Grace – 604,000 viewers (157,000) (305,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,276,000 viewers (568,000) (997,000)
Larry King Live —607,000 viewers (217,000) (253,000)
Rachel Maddow Show —1,080,000 viewers (298,000) (483,000)
Bio: JW Marriott – 215,000 viewers (97,000) (117,000)
Joy Behar – 747,000 viewers (168,000) (289,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,987,000 viewers (479,000) (846,000)
Anderson Cooper 360 — 672,000 viewers (228,000) (299,000)
Countdown w/ K. Olbermann – 627,000 viewers (245,000) (362,000)
American Greed – 274,000 viewers (136,000) (174,000)
Nancy Grace –457,000 viewers (154,000) (222,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,389,000 viewers (444,000) (755,000)
Anderson Cooper 360 – 409,000 viewers (121,000) (187,000)
Rachel Maddow Show —437,000 viewers (162,000) (208,000)
Mad Money - 137,000 viewers (83,000) (96,000)
Showbiz Tonight-- 466,000 viewers (212,000) (297,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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