via press release:
HBO EMPLOYS UNIQUE SCHEDULING STRATEGY FOR FIRST EPISODE OF DRAMA SERIES BOARDWALK EMPIRE THIS SEPTEMBER
LOS ANGELES, Aug. 7, 2010 - The September launch of the new HBO drama series BOARDWALK EMPIRE will be supported by a unique scheduling strategy designed to guarantee maximum exposure for the eagerly awaited show.
After its debut on the main HBO channel on Sunday, Sept. 19 (9:00-10:15 p.m. ET/PT), which will be followed by back-to-back encore plays at 10:15 p.m. and 11:30 p.m., the first episode of BOARDWALK EMPIRE will be spotlighted on six HBO channels simultaneously the next day.
On Monday, Sept. 20, BOARDWALK EMPIRE can be seen at 9:00 p.m. on HBO, HBO2, HBO Signature, HBO Comedy, HBO Zone and HBO Latino. In addition, HBO2 will present the episode three times back-to-back that evening, at 7:45 p.m., 9:00 p.m. and 10:15 p.m.
From Terence Winter, Emmy(R) Award-winning writer of "The Sopranos" and Academy(R) Award-winning director Martin Scorsese, BOARDWALK EMPIRE is set in Atlantic City at the dawn of Prohibition, when the sale of alcohol became illegal throughout the United States.
Created by Terence Winter, BOARDWALK EMPIRE is executive produced by Terence Winter, Martin Scorsese, Tim Van Patten, Stephen Levinson and Mark Wahlberg; co-executive producers, Gene Kelly and Lawrence Konner; producers (series), Rudd Simmons and Rick Yorn; producer (pilot), David Coatsworth; supervising producer, Howard Korder.