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TV Ratings: FOX Wins Saturday Again; NBC’s ‘Persons Unknown‘ Keeps Falling

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August 8th, 2010

Scoreboard FOX CBS ABC NBC
Adults 18-49 Rating/Share 1.2/5 0.8/3 0.7/3 0.5/2
Total Viewers (million) 4.03 4.41 2.83 1.95

As is typical when there are no sporting or other special events, FOX's battle-scarred lineup of COPS and America's Most Wanted won Saturday night.

As is also typical, NBC's Persons Unknown was mostly Persons Unwatched.  It keeps dropping though  and after dropping below 2 million last week, it was hard to imagine it could keep falling.  But it did!  Could it go under 1 million viewers when it is scheduled to return on Saturday August 21?   Or will it  return at all?  Next week it's interrupted for the Visa Gymnastics Championships.

A Wrestlemania XXVI special following Persons Unknown didn't fare so well either, though as badly as it did, it was still better than Persons Unknown.

Broadcast primetime ratings for Saturday, August 7, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX COPS (R) 1.0/5 3.46
CBS Cold Case (R) 0.5/2 3.00
ABC Movie: Red Eye (R) 0.5/2 2.60
NBC Persons Unknown 0.3/2 1.33
8:30 FOX COPS (R) 1.2/5 4.10
CBS Cold Case (R) 0.6/3 3.27
ABC Movie: Red Eye (R) 0.6/3 2.65
NBC Persons Unknown 0.4/2 1.20
9:00 FOX America's Most Wanted 1.2/5 4.37
CBS 48 Hours Mystery (R) 0.7/3 3.98
ABC Movie: Red Eye (R) 0.7/3 2.84
NBC WWE Wrestlemania XXVI 0.6/2 1.66
9:30 FOX America's Most Wanted 1.2/4 4.20
CBS 48 Hours Mystery (R) 0.9/4 4.98
ABC Movie: Red Eye (R) 0.8/3 3.55
NBC WWE Wrestlemania XXVI 0.7/3 1.90
10:00 CBS 48 Hours Mystery 1.1/4 5.51
ABC Rookie Blue (R) 0.6/2 2.59
NBC Law & Order: Criminal Intent (R) 0.6/2 2.55
10:30 CBS 48 Hours Mystery 1.2/4 5.72
NBC Law & Order: Criminal Intent (R) 0.7/3 3.07
ABC Rookie Blue (R) 0.7/3 2.77

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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