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Cable News Ratings for Friday, August 6, 2010

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August 9th, 2010

Live + Same Day Cable News Daily Ratings for August 6, 2010

P2+ Total Day
FNC – 1,035,000 viewers
CNN – 371,000 viewers
MSNBC – 380,000 viewers
CNBC - 164,000 viewers
HLN - 259,000 viewers

P2+ Prime Time
FNC – 1,816,000 viewers
CNN – 425,000 viewers
MSNBC –720,000 viewers
CNBC – 127,000 viewers
HLN - 380,000 viewers

25-54 Total Day
FNC –280,000 viewers
CNN –106,000 viewers
MSNBC –138,000 viewers
CNBC – a scratch w/47,000 viewers
HLN - 103,000 viewers

25-54 Prime Time
FNC – 377,000 viewers
CNN – 128,000 viewers
MSNBC –255,000 viewers
CNBC – 60,000 viewers
HLN – 117,000 viewers

35-64 Total Day
FNC – 487,000 viewers
CNN – 156,000 viewers
MSNBC - 198,000 viewers
CNBC – 96,000 viewers
HLN - 138,000 viewers

35-64 Prime Time
FNC –768,000 viewers
CNN – 188,000 viewers
MSNBC –375,000 viewers
CNBC – 71,000 viewers
HLN –189,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 918,000 viewers (292,000) (496,000)
American Morning- 334,000 viewers (109,000) (169,000)
Morning Joe- 365,000 viewers (138,000) (191,000)
Squawk Box- 175,000 viewers (52,000) (127,000)
Morning Express w/ Meade- 306,000 viewers (171,000) (186,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,988,000 viewers (549,000) (922,000)
Situation Room—618,000 viewers (153,000) (234,000)
Hardball w/ C. Matthews – 458,000 viewers (113,000) (215,000)
Fast Money– 132,000 viewers (a scratch w/37,000) (83,000)
Options Action (CNBC) – a scratch w/123,000 viewers (a scratch w/32,000) (a scratch w/73,000)
Showbiz Tonight — 165,000 viewers (a scratch w/39,000) (72,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,765,000 viewers (372,000) (651,000)
Situation Room—479,000 viewers (122,000) (136,000)
Ed Show —586,000 viewers (208,000) (333,000)
Mad Money —a scratch w/95,000 viewers (a scratch w/37,000) (62,000)
Prime News – 250,000 viewers (82,000) (125,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,172,000 viewers (294,000) (517,000)
John King USA – 337,000 viewers (131,000) (133,000)
Hardball w/ C. Matthews – 473,000 viewers (171,000) (284,000)
Kudlow Report– a scratch w/118,000 viewers (a scratch w/26,000) (a scratch w/34,000)
Issues - 387,000 viewers (115,000) (179,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,347,000 viewers (453,000) (994,000)
Rick’s List – 403,000 viewers (122,000) (151,000)
Countdown w/ K. Olbermann – 849,000 viewers (228,000) (435,000)
Enron: Smartest Guys–a scratch w/83,000 viewers (a scratch w/28,000) (a scratch w/32,000)
Nancy Grace – 454,000 viewers (122,000) (227,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 1,490,000 viewers (297,000) (650,000)
Larry King Live —403,000 viewers (151,000) (208,000)
Rachel Maddow Show —830,000 viewers (241,000) (422,000)
Bio: Richard Branson – a scratch w/118,000 viewers (59,000) (73,000)
Joy Behar – 400,000 viewers (143,000) (209,000)

10 PM P2+ (25-54) (35-64)
FNR: Honor Killing in America—1,610,000 viewers (380,000) (659,000)
Anderson Cooper 360 — 467,000 viewers (110,000) (204,000)
MSNBC Investigates – 481,000 viewers (295,000) (268,000)
American Greed – 179,000 viewers (93,000) (109,000)
Nancy Grace –309,000 viewers (89,000) (142,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,165,000 viewers (342,000) (584,000)
Anderson Cooper 360 – 273,000 viewers (79,000) (148,000)
MSNBC Investigates —487,000 viewers (262,000) (233,000)
Mad Money - a scratch w/66,000 viewers (a scratch w/9,000) (a scratch w/18,000)
Showbiz Tonight-- 327,000 viewers (119,000) (188,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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