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Cable News Ratings for Monday, August 9, 2010

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August 10th, 2010

Live + Same Day Cable News Daily Ratings for August 9, 2010
P2+ Total Day
FNC – 1,149,000 viewers
CNN – 373,000 viewers
MSNBC – 398,000 viewers
CNBC – 187,000 viewers
HLN - 308,000 viewers

P2+ Prime Time
FNC – 2,461,000 viewers
CNN – 441,000 viewers
MSNBC –962,000 viewers
CNBC – 226,000 viewers
HLN - 469,000 viewers

25-54 Total Day
FNC –299,000 viewers
CNN –122,000 viewers
MSNBC –121,000 viewers
CNBC – 62,000 viewers
HLN – 146,000 viewers

25-54 Prime Time
FNC – 588,000 viewers
CNN – 112,000 viewers
MSNBC –279,000 viewers
CNBC – 120,000 viewers
HLN – 159,000 viewers

35-64 Total Day
FNC – 532,000 viewers
CNN – 164,000 viewers
MSNBC – 193,000 viewers
CNBC – 97,000 viewers
HLN – 181,000 viewers

35-64 Prime Time
FNC –1,114,000 viewers
CNN – 173,000 viewers
MSNBC –502,000 viewers
CNBC – 130,000 viewers
HLN –227,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 918,000 viewers (316,000) (464,000)
American Morning- 297,000 viewers (122,000) (157,000)
Morning Joe- 320,000 viewers (89,000) (155,000)
Squawk Box- 134,000 viewers (61,000) (95,000)
Morning Express w/ Meade- 318,000 viewers (184,000) (212,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,939,000 viewers (499,000) (836,000)
Situation Room—523,000 viewers (110,000) (195,000)
Hardball w/ C. Matthews – 461,000 viewers (127,000) (212,000)
Fast Money– 197,000 viewers (61,000) (115,000)
Showbiz Tonight — 215,000 viewers (83,000) (112,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,889,000 viewers (303,000) (685,000)
Situation Room—469,000 viewers (158,000) (183,000)
Ed Show —622,000 viewers (163,000) (316,000)
Mad Money —175,000 viewers (77,000) (100,000)
Prime News – 264,000 viewers (120,000) (153,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,732,000 viewers (483,000) (777,000)
John King USA – 372,000 viewers (123,000) (167,000)
Hardball w/ C. Matthews – 582,000 viewers (160,000) (299,000)
Kudlow Report– 186,000 viewers (61,000) (84,000)
Issues - 429,000 viewers (214,000) (293,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,158,000 viewers (706,000) (1,391,000)
Rick’s List –380,000 viewers (92,000) (154,000)
Countdown w/ K. Olbermann – 1,136,000 viewers (291,000) (578,000)
Big Mac: Inside McDonalds–226,000 viewers (143,000) (142,000)
Nancy Grace – 641,000 viewers (261,000) (328,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,311,000 viewers (553,000) (1,063,000)
Larry King Live —412,000 viewers (93,000) (167,000)
Rachel Maddow Show —1,049,000 viewers (285,000) (516,000)
Bio: Henry Ford – 260,000 viewers (124,000) (144,000)
Joy Behar – 415,000 viewers (102,000) (184,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,907,000 viewers (505,000) (890,000)
Anderson Cooper 360 — 530,000 viewers (151,000) (198,000)
Countdown w/ K. Olbermann – 700,000 viewers (261,000) (412,000)
American Greed – 193,000 viewers (92,000) (103,000)
Nancy Grace –379,000 viewers (127,000) (182,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,412,000 viewers (459,000) (798,000)
Anderson Cooper 360 – 377,000 viewers (128,000) (148,000)
Rachel Maddow Show —421,000 viewers (146,000) (198,000)
Mad Money - a scratch w/68,000 viewers (a scratch w/39,000) (a scratch w/38,000)
Showbiz Tonight-- 285,000 viewers (129,000) (169,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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