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Cable News Ratings for Saturday-Sunday, August 7-8, 2010

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August 10th, 2010

Live + Same Day Weekend Ratings
Cable News Ratings August 7, 2010

P2+ Total Day
FNC – 703,000 viewers
CNN – 409,000 viewers
MSNBC – 358,000 viewers
CNBC – 212,000 viewers
HLN –220,000 viewers

P2+ Prime Time
FNC –952,000 viewers
CNN -- 352,000 viewers
MSNBC –451,000 viewers
CNBC – 230,000 viewers
HLN – 224,000 viewers

25-54 Total Day
FNC –178,000 viewers
CNN – 143,000 viewers
MSNBC – 160,000 viewers
CNBC – 94,000 viewers
HLN – 89,000 viewers

25-54 Prime Time
FNC – 191,000 viewers
CNN – 153,000 viewers
MSNBC – 183,000 viewers
CNBC – 89,000 viewers
HLN – 72,000 viewers

35-64 Total Day
FNC – 304,000 viewers
CNN – 191,000 viewers
MSNBC – 203,000 viewers
CNBC – 111,000 viewers
HLN – 108,000 viewers

35-64 Prime Time
FNC – 363,000 viewers
CNN – 190,000 viewers
MSNBC – 244,000 viewers
CNBC – 114,000 viewers
HLN – 99,000 viewers

Cable News Ratings for August 8, 2010
P2+ Total Day
FNC – 707,000 viewers
CNN – 351,000 viewers
MSNBC – 350,000 viewers
CNBC – a scratch w/117,000 viewers
HLN –214,000 viewers

P2+ Prime Time
FNC –979,000 viewers
CNN -- 383,000 viewers
MSNBC –384,000 viewers
CNBC – 136,000 viewers
HLN – 211,000 viewers

25-54 Total Day
FNC –171,000 viewers
CNN – 115,000 viewers
MSNBC – 187,000 viewers
CNBC – 56,000 viewers
HLN – 89,000 viewers

25-54 Prime Time
FNC – 217,000 viewers
CNN – 114,000 viewers
MSNBC – 194,000 viewers
CNBC – 55,000 viewers
HLN – 82,000 viewers

35-64 Total Day
FNC – 320,000 viewers
CNN – 167,000 viewers
MSNBC – 195,000 viewers
CNBC – 58,000 viewers
HLN – 114,000 viewers

35-64 Prime Time
FNC – 431,000 viewers
CNN – 171,000 viewers
MSNBC – 220,000 viewers
CNBC – 73,000 viewers
HLN – 114,000 viewers

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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