CNN Finishes Last In Demo On Monday and Can’t Blame It On Winter Olympics

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The world’s news leader, perhaps.  But not in the United States during prime-time.

CNN finished last on Monday night in prime-time among adults 25-54 — the first night that’s happened since February 24.  But it was more understandable the night in February since CNBC aired Winter Olympics coverage that night.

Last night CNBC beat CNN head-to-head from both 8p-9p (92,000 for Rick’s List vs. 143,000 for Big Mac: Inside McDonalds on CNBC) and 9pm-10pm (93,000 for Larry King Live, vs. 124,000 for Bio: Henry Ford).

Yep, I get that CNBC isn’t exactly programming “news” in primetime, but that’s nothing new.  What is new is CNN coming in last in the 25-54 demo anyway.

Rick’s List is just pinch hitting for the Eliot Spitzer and Kathleen Parker show that  will debut in September.   Piers Morgan will be replacing Larry King this fall.   The newcomers probably can’t show up soon enough for CNN. Will it help CNN’s prime-time ratings woes?

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