Pre-season NFL Pushes NBC to Win Week’s 18-49 Ratings; CBS Still Wins Most Viewers

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August 10th, 2010

For the week's top 25 broadcast TV show ratings click here.

For the first time in a while, FOX was edged out as the weekly leader in summertime 18-49 broadcast primetime ratings.  Paced by the week's top program, the Sunday Night Football match-up between the Bengals and the Cowboys, NBC won the week with adults 18-49.  CBS still had the most viewers.

Fueled by a nice finale for The Bachelorette, ABC showed the biggest gains with adults 18-49 versus the same week last year, jumping to a 1.6 rating versus last year's 1.1.  NBC was up a tenth from last year's 1.7.   Things went the other way for FOX which dropped to a 1.7 from last year's 2.0.  CBS was down a tenth from last year's 1.5.

The network's average viewership is now charted in millions of viewers, just like we report all other average viewership information on the site, not in viewership rating. I couldn't figure out a way to keep the same look to the chart and create two different axes, so I eliminated the units label from the vertical axis entirely, just pay attention to the numbers themselves and note the units (million viewers on the left, rating on the right) below the bars.

Note that the chart includes both  AVERAGE VIEWERSHIP (on the left side) and ADULTS 18-49 RATINGS (on the right) using the same vertical axis scale.

Each adults 18-49 rating point is a percentage of the adults 18-49 US TV population in that demographic group and equals 1.32 million adults 18-49.

You can see past week's broadcast network primetime weekly TV ratings results here.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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