Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV

Categories: Network TV Press Releases

Written By

August 10th, 2010

via ratings notes from Turner:

TNT
TNT’s mega-hit dramas The Closer and Rizzoli & Isles chalked up another weekly win last Monday.  With more than 6.9 million viewers and 5.2 million households, The Closer ranked as ad-supported cable’s program for the week.  Coming in a close second with 6.6 million viewers and 5 million households was Rizzoli & Isles.

With Live + 7 data now available for July 19, The Closer’s second episode of the season climbed to an outstanding 8.2 million viewers, while the second episode of Rizzoli & Isles rose even higher to 8.8 million viewers.

Sunday’s episode of Leverage delivered 3.2 million viewers and scored growth among adults 18-34 (+43%), adults 18-49 (+9%) and adults 25-54 (+3%) when compared to the previous week’s episode.

With time-shifted viewing data now available for July 25, that night’s episode of Leverage grew from 3.9 million viewers in Live + Same Day delivery to 5 million viewers in Live + 7 delivery.

Tuesday night’s episode of HawthoRNe was watched by more than 3.1 million viewers, up 19% vs. the prior week’s episode.  The episode had the largest audience for the show since its June 22 second-season premiere.  Memphis Beat once again built over its HawthoRNe lead-in, delivering more than 3.5 million viewers, up 10% over the previous week’s episode.

TNT’s Sunday telecast of the hit movie Kill Bill: Vol. 2 ranked as ad-supported cable’s top movie presentation for the week among adults 18-49 (1.1 million).

TNT’s scored a first-place finish as ad-supported cable’s top network in total-day delivery of adults 25-54.

Adult Swim
Adult Swim continues its hot summer streak, ranking #1 among all ad-supported cable networks for total day delivery of adults 18-34, adults 18-24, men 18-34, men 18-24, and adults 18-49.  Compared to the same time period in 2009, adults 18-34 delivery (490,000) increased by 8%, adults 18-24 delivery (273,000) increased by 25%, men 18-24 delivery (159,000) increased by 7%; and adults 18-49 delivery (684,000) increased by 7%.

Among the late-night network’s original programming, new episodes of THE BOONDOCKS (11:30 p.m.) and MARY SHELLEY’S FRANKENHOLE (12:30 a.m.) both earned solid delivery and ratings gains among their targeted young adult demos.  The Peabody Award-winning THE BOONDOCKS saw adults 18-34 delivery (855,000) increase by 5% and ratings (1.3) by 8%; adults 18-24 delivery (496,000) increase by 39% and ratings (1.7) by 42%; men 18-34 delivery (562,000) increase by 1% and ratings (1.6) remain unchanged; and men 18-24 delivery (301,000) increase by 11% and ratings (2.1) by 11%.  Similarly, MARY SHELLEY’S FRANKENHOLE saw adults 18-34 delivery (474,000) increase by 14% and ratings (0.7) by 17%; adults 18-24 delivery (223,000) increase by 34% and ratings (0.8) by 33%; men 18-34 delivery (306,000) increase by 20% and ratings (0.9) by 29%; men 18-24 delivery (133,000) increase by 15% and ratings (0.9) by 13%; and men 18-49 delivery (405,000) increase by 24% and ratings (0.6) by 20%.

Adult Swim telecasts—including Family Guy, THE BOONDOCKS and Robot Chicken—accounted for 18 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.

Cartoon Network
Across the second week of August 2010, Cartoon Network once again earned significant prime time delivery and ratings gains among its targeted kid demos, compared to the same time period in 2009.  Across the week, kids 6-11 delivery (466,000) increased by 4% and ratings (1.9) by 6%, while kids 2-11 delivery (746,000) increased by 21% and ratings (1.8) by 20%.

The Monday night block of animated comedies (7-10 p.m.) charted remarkable double-digit delivery and ratings growth across all kids, boys and girls demos ages 6-11 and 2-11.  Among the highlights vs. the same 2009 time period, kids 6-11 delivery (598,000) and ratings (2.4) both improved by 41%, and kids 2-11 delivery (957,000) improved by 57% and ratings (2.3) by 53%.  Also, kids 9-14 delivery (386,000) improved by 3% and ratings (1.6) by 7%.  Among boys 6-11, delivery (425,000) grew by 51% and ratings (3.4) by 48%, and boys 2-11 delivery (633,000) grew by 55% and ratings (3.0) by 50%.

The newest series to the comedy programming block, SCOOBY-DOO! MYSTERY INCORPORATED (7 p.m.), also earned solid double-digit gains compared to last year.  Attracting even more viewers that last week, kids 6-11 delivery (611,000) jumped ahead by 55% and ratings (2.5) by 56%; kids 2-11 delivery (1,003,000) advanced by 86% and ratings (2.4) by 85%; boys 6-11 delivery (396,000) jumped ahead by 40% and ratings (3.2) by 39%; and boys 2-11 delivery (619,000) advanced by 52% and ratings (2.9) by 45%.

The animated reality series Total Drama World Tour (9 p.m.) continued to beat the same 2009 time period as well—kids 6-11 delivery (661,000) grew by 57% and ratings (2.7) by 59%; kids 2-11 delivery (969,000) grew by 64% and ratings (2.4) by 71%; and kids 9-14 delivery (538,000) grew by 70% and ratings (2.2) by 69%.

Cartoon Network’s live-action mystery-comedy series UNNATURAL HISTORY (Tuesday, 8 p.m.) posted delivery and ratings gains vs. its performance the previous week among key kids demos: kids 6-11 delivery (445,000) grew by 10% and ratings (1.8) by 13%; kids 2-11 delivery (620,000) grew by 10% and ratings (1.5) by 7%; boys 6-11 delivery (335,000) grew by 21% and ratings (2.7) by 23%; and boys 2-11 delivery (471,000) and ratings (2.2) both grew by 16%.

Friday night’s action-adventure line-up (7-10 p.m.) charted remarkable double-digit delivery gains vs. the 2009 time period across all targeted kids and boys.  Overall for the night, kids 6-11 delivery (292,000) increased by 10%; kids 2-11 delivery (497,000) increased by 14%; kids 9-14 delivery (223,000) increased by 14%; boys 6-11 delivery (244,000) increased by 69%; and boys 2-11 delivery (352,000) increased by 56%; and boys 9-14 delivery (186,000) increased by 77%.

Replay episodes of BEN 10: ALIEN FORCE (8 p.m.) and Generator Rex (8:30 p.m.) also scored major double-digit gains across boy demos.  Compared to the 2009 time period, BEN 10: ALIEN FORCE boys 6-11 delivery (245,000) advanced by 104% and ratings (1.9) by 90%; boys 2-11 delivery (336,000) and ratings (1.6) both advanced by 33%; and boys 9-14 delivery (197,000) advanced by 124% and ratings (1.6) by 129%.  Similarly, Generator Rex boys 6-11 delivery (221,000) jumped by 92% and ratings (1.8) by 100%; boys 2-11 delivery (307,000) and ratings (1.5) both jumped by 50%; and boys 9-14 delivery (146,000) jumped by 83% and ratings (1.2) by 100%.

TBS
Tyler Perry’s Meet the Browns
and House of Payne combined to deliver ad-supported cable’s Top 5 sitcom telecasts for the week in delivery of adults 18-49.  The Wednesday 10:30 p.m. telecast of Meet the Browns led the pack with 1.3 million in the demo.

truTV
truTV scored a spot among ad-supported cable’s Top 10 networks for the week in primetime delivery of men 18-49 (306,000).

Several of truTV’s original series earned strong audiences and brought superb year-over-year growth for their timeslots:

All Worked Up (Monday at 10 p.m.) scored 1.8 million viewers, up 11% for the time period.  It also had growth among men 18-34 (+11%) and men 18-49 (+18%).

The Smoking Gun Presents: World’s Dumbest… (Thursday at 9 p.m.) was watched by 1.4 million viewers, up 26% for the timeslot.  It also enjoyed growth among adults 18-34 (+60%), adults 18-49 (+45%), men 18-34 (+62%) and men 18-49 (+30%).

Las Vegas Jailhouse (Sunday at 10 p.m.) averaged 1.5 million viewers, up 23% for the time period.  It also garnered growth among adults 18-34 (+9%), adults 18-49 (+35%), men 18-34 (+66%) and men 18-49 (+41%).

truTV’s latest Disorder In the Court special (Wednesday at 10 p.m.) delivered 1.4 million viewers, up 31% for the timeslot.  Its other growth included adults 18-34 (+50%), adults 18-49 (+53%), men 18-34 (+62%) and men 18-49 (+54%).

 
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