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TV Ratings: Bachelor Pad Debuts Modestly; ‘Dating in the Dark‘ Down from Last Year’s Premiere

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August 10th, 2010

Scoreboard ABC CBS Uni FOX NBC CW
Adults 18-49: rating/Share 2.1/6 1.9/6 1.6/5 1.5/5 1.4/4 0.3/1
Adults 18-34: Rating/Share 1.8/6 1.2/4 1.8/6 1.6/5 1.3/4 0.3/1
Total Viewers (million) 5.747 6.617 4.131 4.054 4.223 .790

A night of reality premieres led ABC to victory with adults 18-49 and 18-34, and CBS won with total viewers.

The premiere of Bachelor Pad performed modestly with the "Big Brother meets former Bachelor contenstants" themed show debuting at a bit less than Big Brother's current levels, and well below the levels of The Bachelor/Bachelorette with a preliminary 2.2 rating with adults 18-49 and 6.4 million viewers.

Repeats of  Two and a Half Men and The Big Bang Theory won the 9pm hour, beating out Bachelor Pad both with overall viewers and adults 18-49.

The second season premiere of Dating in the Dark won the 10pm hour with adults 18-49, but it's 1.8 rating with adults 18-49 was down 25% from last year's premiere, though last year it premiered in July and had The Bachelorette for a lead-in.

Teen Choice 2010 posted a 1.5 rating with adults 18-49, up 7% from last year.  With teens, it was up 4% from last year.  Given that the actual award show was held Sunday night with all the winners known then,  in the Twitter/Facebook age, any increases at all year over year are at least a minor victory.

The Last Comic Standing finale dropped again, to a series-low 1.5 rating with adults 18-49 which was down 6% from its most recent prior finale on August 7, 2008.

Late night numbers are below the primetime data.

Broadcast primetime ratings for Monday, August 9, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Bachelor Pad (Premiere) 2.1/7 6.40
CBS How I Met Your Mother (R) 1.7/6 5.05
FOX Teen Choice 2010 1.5/5 3.96
NBC America's Got Talent (R) 1.3/4 4.87
CW 90210 (R) 0.3/1 0.90
8:30 CBS Rules of Engagement (R) 1.7/5 5.34
9:00 CBS Two and a Half Men (R) 2.4/7 8.58
ABC Bachelor Pad (Premiere) 2.3/6 6.31
FOX Teen Choice 2010 1.5/4 4.15
NBC Last Comic Standing (Season Finale) 1.5/4 3.93
CW Gossip Girl (R) 0.2/1 0.68
9:30 CBS The Big Bang Theory (R) 2.7/8 8.39
10:00 ABC Dating in the Dark (Season Premiere) 1.8/5 4.54
CBS CSI: Miami (R) 1.5/4 6.17
NBC Last Comic Standing (Season Finale) 1.5/4 3.87

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In Late-Night Metered Markets Monday night:

  • "The Tonight Show with Jay Leno" (2.9/7 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.3/6 with an encore) and ABC's combination of "Nightline (2.7/6) and "Jimmy Kimmel Live" (1.2/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.7/3 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.4/2.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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