via press release:
DIRECTV and Google Enter into Ad Sales Partnership
Advertisers Will Be Able To Reach Eleven DIRECTV Channels Through Google TV Ads
NEW YORK-- DIRECTV, the world’s most popular video service, and Google announced today a strategic partnership in which Google will become the sales representative for a broad selection of advertising inventory on several cable networks carried on DIRECTV.
As a result of this partnership with DIRECTV national satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system across all dayparts, including primetime. Google TV Ads customers will now be able to reach up to 30 million satellite households through both DIRECTV and existing partnerships.
“We are delighted to partner with Google and embark on this initiative together,” said Bob Riordan, Senior Vice President, DIRECTV Advertising Sales. “Google TV Ads is an excellent advertising tool and will be a tremendous complement to DIRECTV's existing suite of innovative assets.”
DIRECTV reaches 18.7 million TV households, which will allow Google TV Ads advertisers to reach a wide variety of engaged TV viewers, depending on the needs of any given ad campaign.
DIRECTV (NASDAQ: DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.7 million customers more than 130 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 7 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.