‘Big Brother’ Wins Time Period in Viewers, Adults 18-49 and Adults 25-54

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via press release:

“BIG BROTHER WEDNESDAY” WINS TIME PERIOD IN VIEWERS,

ADULTS 18-49 AND ADULTS 25-54

“Big Brother” Posts Gains in Viewers over Comparable Broadcast Last Summer

BIG BROTHER WEDNESDAY won its time period in viewers, adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Aug. 11.

BIG BROTHER WEDNESDAY was first in households (4.2/08), viewers (6.97m), adults 25-54 (2.9/08), adults 18-49 (2.4/08) and second in adults 18-34 (1.9/08).  Compared to last week, BIG BROTHER 12 WEDNESDAY was even in adults 25-54, adults 18-49 and viewers.

Versus the comparable broadcast last year, BIG BROTHER WEDNESDAY added +170,000 viewers (from 6.80m, +3%).

Updated Wednesday ratings will be available this afternoon.

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