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Cable News Ratings for Wednesday, August 11, 2010

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August 12th, 2010

Live + Same Day Cable News Daily Ratings for August 11, 2010
P2+ Total Day
FNC – 1,266,000 viewers
CNN – 384,000 viewers
MSNBC – 375,000 viewers
CNBC – 191,000 viewers
HLN - 306,000 viewers

P2+ Prime Time
FNC – 2,623,000 viewers
CNN – 584,000 viewers
MSNBC –796,000 viewers
CNBC – 236,000 viewers
HLN - 461,000 viewers

25-54 Total Day
FNC –353,000 viewers
CNN –118,000 viewers
MSNBC –114,000 viewers
CNBC – 64,000 viewers
HLN – 144,000 viewers

25-54 Prime Time
FNC – 670,000 viewers
CNN – 158,000 viewers
MSNBC –207,000 viewers
CNBC – 127,000 viewers
HLN – 188,000 viewers

35-64 Total Day
FNC – 567,000 viewers
CNN – 162,000 viewers
MSNBC – 181,000 viewers
CNBC – 111,000 viewers
HLN – 165,000 viewers

35-64 Prime Time
FNC –1,168,000 viewers
CNN – 243,000 viewers
MSNBC –391,000 viewers
CNBC – 133,000 viewers
HLN –224,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,076,000 viewers (342,000) (515,000)
American Morning- 294,000 viewers (120,000) (167,000)
Morning Joe- 371,000 viewers (93,000) (189,000)
Squawk Box- 146,000 viewers (59,000) (104,000)
Morning Express w/ Meade- 383,000 viewers (194,000) (218,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,046,000 viewers (529,000) (940,000)
Situation Room—619,000 viewers (159,000) (230,000)
Hardball w/ C. Matthews – 457,000 viewers (136,000) (187,000)
Fast Money– 241,000 viewers (66,000) (158,000)
Showbiz Tonight — 154,000 viewers (87,000) (83,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,945,000 viewers (377,000) (748,000)
Situation Room—406,000 viewers (138,000) (165,000)
Ed Show —678,000 viewers (169,000) (298,000)
Mad Money —185,000 viewers (75,000) (136,000)
Prime News – 226,000 viewers (97,000) (148,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,739,000 viewers (490,000) (751,000)
John King USA – 335,000 viewers (116,000) (161,000)
Hardball w/ C. Matthews – 574,000 viewers (138,000) (228,000)
Kudlow Report– 163,000 viewers (a scratch w/36,000) (97,000)
Issues - 414,000 viewers (157,000) (222,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,357,000 viewers (864,000) (1,418,000)
Rick’s List –457,000 viewers (108,000) (184,000)
Countdown w/ K. Olbermann – 1,014,000 viewers (272,000) (530,000)
Marijuana Inc–300,000 viewers (155,000) (154,000)
Nancy Grace – 597,000 viewers (225,000) (307,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,354,000 viewers (610,000) (1,055,000)
Larry King Live —650,000 viewers (168,000) (240,000)
Rachel Maddow Show —884,000 viewers (214,000) (425,000)
Bizography: G. Foreman – 250,000 viewers (155,000) (158,000)
Joy Behar – 392,000 viewers (145,000) (165,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,143,000 viewers (528,000) (1,015,000)
Anderson Cooper 360 — 647,000 viewers (198,000) (304,000)
Countdown w/ K. Olbermann – 473,000 viewers (135,000) (216,000)
Bizography: G. Foreman – 157,000 viewers (73,000) (88,000)
Nancy Grace –432,000 viewers (204,000) (218,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,505,000 viewers (484,000) (831,000)
Anderson Cooper 360 – 374,000 viewers (153,000) (184,000)
Rachel Maddow Show —387,000 viewers (148,000) (171,000)
Mad Money - a scratch w/57,000 viewers (a scratch w/18,000) (a scratch w/28,000)
Showbiz Tonight-- 348,000 viewers (183,000) (209,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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