Guitar Center Announces First Foray Into Television with 'Guitar Center Sessions' Exclusively on DirecTV

Categories: Network TV Press Releases

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August 12th, 2010

via press release:

GUITAR CENTER ANNOUNCES FIRST FORAY INTO TELEVISION WITH "GUITAR CENTER SESSIONS" EXCLUSIVELY ON DIRECTV

FIRST "GUITAR CENTER SESSIONS" EPISODE FEATURES PETER GABRIEL

PREMIERING IN 2D ON DIRECTV's The 101® NETWORK, AND CURRENTLY AIRING IN 3D

ON n3D(TM) POWERED BY PANASONIC

New Program Featuring Real Conversations and Raw Performances with Influential Artists
Debuts August 21st at 9pm ET/PT


To Celebrate Launch Exclusive Performance of Classic Gabriel Track Available for Free Download at GuitarCenter.com/Sessions

Westlake Village, CA, August 12, 2010 -Guitar Center (www.guitarcenter.com), the world's largest musical instrument retailer in partnership with Collective Media and DIRECTV, the world's most popular video service, today announced the debut of Guitar Center Sessions, a new television special featuring exclusive performances and intimate conversations with revered musicians. Hosted by Jason Bentley, KCRW's Music Director and host of Morning Becomes Eclectic, Guitar Center Sessions' first episode features the iconic Peter Gabriel, fresh off of the release of his critically-acclaimed new album "Scratch My Back" and sold-out world tour. The show premieres August 21st on DIRECTV's The 101® Network (channel 101) at 9PM ET/PT in 2D hi-definition and is currently airing in 3D on DIRECTV's new 3D channel, n3D powered by Panasonic (channel 103). A sneak preview of the show can be seen at www.guitarcenter.com/sessions.

To celebrate the launch, Guitar Center and Peter Gabriel are offering a free download of Gabriel's "Here Comes the Flood," a rare and special take on the classic hit as performed on the forthcoming show. The download is available at www.guitarcenter.com/sessions.

Continuing its commitment to inspiring musicians, Guitar Center Sessions is filmed in front of a live audience, primarily consisting of music students, giving them a rare peak inside the minds of today's most influential artists. Each episode is filmed at the world famous Guitar Center Hollywood Vintage Room, providing an ideal environment for unveiling the inspiring stories, techniques and characteristics that define each of the episodes' artists. Home viewers and attendees alike will hear first-hand accounts from each artist about their personal and musical journeys and the influences that molded them into the icons they have become.

"With Guitar Center Sessions we feel that we've created an opportunity that will inspire and help musicians," said Dustin Hinz Director of Music and Entertainment Marketing for Guitar Center "For the show it was key that we create an intimate environment where musicians could truly learn from Peter Gabriel--how he works and what inspires him. The audience, along with the setting and the amazing music mind of host Jason Bentley makes this a unique television experience geared towards helping musicians become better at their craft."

Guitar Center Sessions on DIRECTV is an extension of Guitar Center's ongoing music education based initiative of the same name. The program features informative, provocative panel discussions and hands-on tutorials for musicians and provides them with the chance to gain insight and knowledge from their heroes in a comfortable and intimate setting.

About Guitar Center
Guitar Center is the world's largest retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates 214 Guitar Center stores across the U.S. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. More information on Guitar Center can be found by visiting the Company's Web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

 
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