via press release:
WE tv and Miso Tie the Knot to Deliver a Social TV Experience for Viewers of the Network’s Original Series, “Bridezillas”
San Francisco, CA and New York, NY – August 12, 2010 – Popular women’s network, WE tv (www.WEtv.com), and Miso, (www. gomiso.com) an interactive social media platform dedicated to television, will team up to drive viewers to the seventh season of the network’s original series “Bridezillas,” currently airing on Sunday nights at 9 pm, et/pt.
Miso users who check-in to the “Bridezillas” page (http://miso.io/b0JVY2), on their iPhone, iPad or online, can unlock fun, virtual badges, like the Cake Smasher or Veil Thrasher. Repeat visits give users the opportunity to become part of the Bridezillas Fan Club on Miso where they will have access to video clips and exclusive photos. The show page is currently live; badges and other content will go live on Sunday, August 15.
"We are excited to partner with WE tv to drive awareness of the new season and develop a deeper sense of community for ‘Bridezillas’ fans,”
said Somrat Niyogi, CEO of Miso. “WE tv is known for creating unique and highly compelling content for women and we are excited to engage fans in new ways through Miso."
“Working with Miso allows us to offer viewers innovative new ways to connect with each other around our shows, especially one as popular as ‘Bridezillas’,” said Kenetta Bailey, senior vice president of marketing, WE tv and Wedding Central. “The social media platform also delivers a targeted audience of fans of WE tv and our original series, regardless of where they are – at home, online or on a mobile device.”
Miso is building an interactive platform that makes watching TV more
social and more fun. With Miso, users can easily share what they are
watching with their friends, post to social networks, and connect with fans around the shows they love. For "checking in", users can collect points and unlock virtual badges.
Miso has applications for the iPhone, iPad, and the web. The company is seed-funded by Google Ventures and based in San Francisco, CA. Learn more at http://gomiso.com or follow @gomiso on Twitter.
About WE tv
WE tv (www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, offers compelling, entertaining stories that focus on key life stages of a modern woman, from getting married to having children and raising a family. Available in nearly 77 million homes, the network’s original programming includes the critically acclaimed, viewer favorite The Locator (the network’s most-watched series ever), the poignant, and often comical, real-life story of a family raising multiple toddlers, Raising Sextuplets, and a robust line-up of wedding series, including the hit show Bridezillas, Amazing Wedding Cakes and My Fair Wedding with David Tutera. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.
WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The network’s newest initiative, WE Volunteer (www.wevolunteer.tv), is a call-to-action for women to become more involved in their communities by volunteering one full day – just 24 hours – of community service to make a difference in someone else’s life.