Happy Friday the 13th!
As was the case all summer, the finale of So You Think You Can Dance was down. Its 2.4 rating with adults 18-49 was off nearly 30 percent from last year’s finale on Thursday August 6, 2009 which posted a 3.4/11 rating/share among Adults 18-49 in the preliminary numbers.
FOX won the night with adults 18-49 and adults 18-34, but Big Brother was the night’s top show with adults 18-49 with a 2.6 rating (though from 9p-10p, SYTYCD pulled a 2.7 rating with w/A18-49). The night’s most-watched show overall was a rerun of The Mentalist with 8.14 million.
Rookie Blue dropped 1/10th of a ratings point with adults 18-49 to a 1.7 rating to go along with it’s 6.15 million viewers.
Update: sports on local affiliates (there were several NFL preseason games last night, too) likely impacted the ratings. I haven’t seen all the finals yet, but all of the NBC shows fell by 0.1 w/18-49 except “Parks & Rec” which dropped 0.2 in the final numbers to a 1.1 (the numbers below are still the overnight ratings).
Late night results are below the primetime numbers.
Overnight ratings for Thursday, August 12, 2010:
|Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|CBS||Big Brother 12||2.6/9||7.93|
|FOX||So You Think You Can Dance (Season Finale)||2.2/7||6.58|
|CW||Vampire Diaries (R)||0.6/2||1.56|
|NBC||30 Rock (R)||1.1/4||2.85|
|FOX||So You Think You Can Dance (Season Finale)||2.7/8||7.80|
|NBC||The Office (R)||1.4/4||3.24|
|NBC||Parks & Recreation (R)||1.3/4||2.81|
|CBS||The Mentalist (R)||1.7/5||8.14|
|ABC||Boston Med (Season Finale)||1.2/4||4.69|
|NBC||Law & Order: Special Victims Unit (R)||1.2/4||3.55|
In Late-Night Metered Markets Thursday night:
- “The Tonight Show with Jay Leno” (2.8/7 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.5/6 with an encore) and ABC’s combination of “Nightline (2.8/6) and “Jimmy Kimmel Live” (1.4/4) in Nielsen’s 56 metered markets.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.7/3 with an encore; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.6/3.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.0/4 delayed by golf). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.3/2 delayed by golf).
- At 1:35 a.m., Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.