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TV Ratings: FOX Wins Saturday With Youth, CBS With Viewers; NBC Better Off With ‘Persons Unknown‘ Off the Schedule

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August 15th, 2010

Scoreboard FOX CBS NBC ABC
Adults 18-49 Rating/Share 1.4/6 1.2/4 1.0/4 0.7/3
Total Viewers (million) 4.55 5.52 3.51 2.51

As is typical  FOX's battle-scarred lineup of COPS and America's Most Wanted won Saturday night with adults 18-49.  CBS had the most viewers for the night. A repeat of 48 Hours Mystery at 10pm was the most-watched show of the broadcast night, both overall and with adults 18-49.

Persons Unknown is suffering through more scheduling shenanigans than just having last night off, but it's a mystery why NBC doesn't just pull it entirely.  The Visa Gymnastics Championships weren't exactly through the roof, but they still improved over Persons Unknown in the range of 2x-3x both with viewers and adults 18-49.  The Visa Gymnastics Championships also improved versus last week's Wrestlemania special.

Broadcast primetime ratings for Saturday, August 14, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX COPS (R) 1.1/5 3.76
NBC Visa Gymnastics Championships 1.0/4 3.42
CBS Cold Case (R) 0.9/4 4.29
ABC Bachelor Pad (R) 0.5/2 2.43
8:30 FOX COPS (R) 1.4/6 4.61
NBC Visa Gymnastics Championships 1.0/4 3.46
CBS Cold Case (R) 0.9/4 4.56
ABC Bachelor Pad (R) 0.7/3 2.45
9:00 FOX America's Most Wanted 1.5/6 4.88
NBC Visa Gymnastics Championships 1.1/4 3.87
CBS 48 Hours Mystery (R) 1.0/4 5.21
ABC Bachelor Pad (R) 0.7/3 2.49
9:30 FOX America's Most Wanted 1.5/6 4.94
CBS 48 Hours Mystery (R) 1.1/4 5.58
NBC Visa Gymnastics Championships 1.0/4 3.60
ABC Bachelor Pad (R) 0.8/3 2.50
10:00 CBS 48 Hours Mystery (R) 1.4/5 6.45
NBC Law & Order: Criminal Intent (R) 0.9/3 3.22
ABC Rookie Blue (R) 0.7/2 2.47
10:30 CBS 48 Hours Mystery (R) 1.6/6 6.99
NBC Law & Order: Criminal Intent (R) 1.0/4 3.48
ABC Rookie Blue (R) 0.7/3 2.68

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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