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Cable News Ratings for Friday, August 13, 2010

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August 16th, 2010

Live + Same Day Cable News Daily Ratings for August 13, 2010

P2+ Total Day
FNC – 1,033,000 viewers
CNN – 367,000 viewers
MSNBC – 402,000 viewers
CNBC - 172,000 viewers
HLN - 265,000 viewers

P2+ Prime Time
FNC – 1,783,000 viewers
CNN – 473,000 viewers
MSNBC –731,000 viewers
CNBC – 177,000 viewers
HLN - 392,000 viewers

25-54 Total Day
FNC –258,000 viewers
CNN –107,000 viewers
MSNBC –159,000 viewers
CNBC – a scratch w/51,000 viewers
HLN - 121,000 viewers

25-54 Prime Time
FNC – 425,000 viewers
CNN – 131,000 viewers
MSNBC –246,000 viewers
CNBC – 83,000 viewers
HLN – 140,000 viewers

35-64 Total Day
FNC – 445,000 viewers
CNN – 159,000 viewers
MSNBC - 209,000 viewers
CNBC – 89,000 viewers
HLN - 150,000 viewers

35-64 Prime Time
FNC –768,000 viewers
CNN – 195,000 viewers
MSNBC –329,000 viewers
CNBC – 98,000 viewers
HLN –179,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 924,000 viewers (253,000) (473,000)
American Morning- 223,000 viewers (77,000) (127,000)
Morning Joe- 410,000 viewers (126,000) (218,000)
Squawk Box- 123,000 viewers (45,000) (84,000)
Morning Express w/ Meade- 323,000 viewers (159,000) (209,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,845,000 viewers (402,000) (755,000)
Situation Room—559,000 viewers (106,000) (157,000)
Hardball w/ C. Matthews – 475,000 viewers (144,000) (239,000)
Fast Money– 280,000 viewers (a scratch w/51,000) (126,000)
Options Action (CNBC) – 157,000 viewers (a scratch w/39,000) (74,000)
Showbiz Tonight — 180,000 viewers (61,000) (81,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,798,000 viewers (362,000) (630,000)
Situation Room—441,000 viewers (40,000) (177,000)
Ed Show —654,000 viewers (171,000) (330,000)
Mad Money —a scratch w/122,000 viewers (a scratch w/30,000) (58,000)
Prime News – 218,000 viewers (83,000) (124,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,223,000 viewers (287,000) (501,000)
John King USA – 342,000 viewers (131,000) (156,000)
Hardball w/ C. Matthews – 621,000 viewers (202,000) (358,000)
Kudlow Report– a scratch w/90,000 viewers (a scratch w/15,000) (a scratch w/34,000)
Issues - 382,000 viewers (162,000) (235,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 1,979,000 viewers (458,000) (808,000)
Rick’s List – 377,000 viewers (118,000) (165,000)
Countdown w/ K. Olbermann – 877,000 viewers (271,000) (415,000)
Porn: The Business of Pleasure–158,000 viewers (68,000) (71,000)
Nancy Grace – 575,000 viewers (188,000) (270,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 1,712,000 viewers (451,000) (769,000)
Larry King Live —557,000 viewers (139,000) (219,000)
Rachel Maddow Show —882,000 viewers (247,000) (379,000)
Bio: Ferdinand Porsche – 176,000 viewers (80,000) (113,000)
Joy Behar – 294,000 viewers (124,000) (142,000)

10 PM P2+ (25-54) (35-64)
FNR: Honor Killing in America—1,659,000 viewers (367,000) (727,000)
Anderson Cooper 360 — 485,000 viewers (37,000) (201,000)
MSNBC Investigates – 433,000 viewers (217,000) (192,000)
Crime Inc: Counterfeit – 197,000 viewers (100,000) (110,000)
Nancy Grace –326,000 viewers (117,000) (139,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,078,000 viewers (317,000) (557,000)
Anderson Cooper 360 – 404,000 viewers (115,000) (159,000)
MSNBC Investigates —472,000 viewers (262,000) (248,000)
Mad Money - a scratch w/55,000 viewers (a scratch w/29,000) (a scratch w/35,000)
Showbiz Tonight-- 335,000 viewers (119,000) (169,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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