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TV Ratings: PGA Championship & ‘Big Brother‘ Lead CBS to Victory; ‘Scoundrels‘ Ends Quietly

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August 16th, 2010

Scoreboard CBS FOX ABC NBC Uni
Adults 18-49: rating/Share 2.0/6 1.7/5 1.2/4 1.0/3 0.5/2
Adults 18-34: Rating/Share 1.4/5 2.0/7 0.9/3 0.6/2 0.6/2
Total Viewers (million) 8.222 3.599 4.060 4.733 1.373

Live events like last night's PGA Championship overrun on CBS are especially subject to change in the final numbers. See definition of Fast Affiliate Ratings below.

There was no Tiger and no Phil, but there was still  a major championship, some golf rules controversy, a tie, and a three hole playoff that ran until about 8:25pm on the east coast leading CBS to a Sunday night win.

Though I've included the hourly numbers for CBS below, they're fairly useless due to over an hour and twenty minutes of PGA Championship overrun which significantly pushed back CBS's regular schedule in the eastern and central time zones.

Scoundrels finished its first (and almost certainly last) season quietly, flat with last week, but down 38% from its premiere earlier this summer with adults 18-49.  The Gates was actually up two-tenths versus last week (a 29% increase) but only to a less anemic, but still anemic 0.9 rating with adults 18-49 and 2.6 million viewers overall.

Broadcast primetime ratings for Sunday, August 15, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS PGA Championship Overrun 1.9/7 10.20
ABC America's Funniest Home Videos (R) 1.4/5 5.63
NBC Dateline NBC 0.9/3 4.39
FOX American Dad (R) 0.8/3 1.81
7:30 FOX The Simpsons (R) 1.1/4 2.60
8:00 CBS PGA Championship Overrun /60 Minutes 2.1/7 9.43
FOX The Simpsons (R) 1.8/6 3.89
ABC Extreme Makeover Home Edition (R) 1.6/5 5.19
NBC Law & Order: Criminal Intent (R) 0.9/3 4.43
8:30 FOX The Cleveland Show (R) 1.8/6 3.74
9:00 CBS 60 Minutes/Big Brother 2.3/6 7.95
FOX Family Guy (R) 2.3/6 4.66
NBC Law & Order: Criminal Intent (R) 1.1/3 5.31
ABC Scoundrels (Season Finale) 0.8/2 2.84
9:30 FOX Family Guy (R) 2.3/6 4.90
10:00 CBS Big Brother/Undercover Boss (R) 1.6/4 5.31
NBC Law & Order: Criminal Intent (R) 1.1/3 4.81
ABC The Gates 0.9/3 2.59

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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