ABC is Up Year to Year in Adults 18-49 for the 13th Consecutive Week

Categories: Network TV Press Releases

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August 17th, 2010

via press release:

ABC is Up Year to Year in Adults 18-49 for the 13th Consecutive Week

Net Claims 4 of the Week’s Top 20 Primetime TV Shows in Adults 18-49, with “Wipeout-TUES,” “Bachelor Pad,” “Wipeout-THURS” and “Dating in the Dark”

[...]

WEEK No. 47:

For the 13th week running, ABC built its Adult 18-49 audience year to year, growing by 8% over the same week last summer (1.3/4 vs. 1.2/4).

  • Compared to the same point last year, ABC’s summer numbers have surged by 23% in Total Viewers (5.9 million vs. 4.8 million) and by 19% in Adults 18-49 (1.9/6 vs. 1.6/5).  In viewers and young adults, ABC is producing its strongest summertime results in 5 years – since 2005.   The Net is up by wide margins this summer in Adults 18-49 on 5 of 7 nights during the week: +17% on Monday, +73% on Tuesday, +87% on Thursday, +33% on Friday and +12% on Sunday.  The Net ranks No. 1 with young adults this summer on Monday, Thursday and Sunday nights.

Rankings:  ABC aired 4 of the Top 20 primetime TV shows for the week in Adults 18-49:Wipeout-TUES” – No. 7, “Bachelor Pad” – No. 16, while “Wipeout-THURS” and “Dating in the Dark” – tied at No. 20.  “Wipeout-TUES” also finished among the most-watched television series overall for the week (No. 7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

With the series debut of “Bachelor Pad” and the season premiere of “Dating in the Dark,” ABC won Monday night in Adults 18-49 (2.1/6), beating CBS by 5% (2.0/6), Fox by 40% (1.5/5) and NBC by 50% (1.4/4).   In fact it was ABC’s 10th straight Monday to deliver the No. 1 position on the evening in the key young adult sales demo.

  • ABC was up over the same Monday last summer (8/10/09) by 14% in Total Viewers (5.7 million vs. 5.0 million) and by 50% in Adults 18-49 (2.1/6 vs. 1.4/4).

“Bachelor Pad” (8:00-10:01 p.m.)

The series debut of “Bachelor Pad” finished No. 1 in its 2-hour time period among Adults 18-49 (2.2/7-tie), making ABC the No. 1 network in the 2-hour time period on 11 of 11 weeks this summer.  The new summer series gained young adult audience from its first hour to its second hour (+10% - 2.1/7 to 2.3/6).

  • “Bachelor Pad” dominated its time period and stood as Monday’s No. 1 TV show among key Women demographics. (W18-34/W18-49).
  • Bachelor Pad” posted increases over the Net’s year-ago performance (8/10/10) in the time period of 10% in Total Viewers (6.4 million vs. 5.8 million) and 38% in Adults 18-49 (2.2/7 vs. 1.6/5). 

“Dating in the Dark” (10:01-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Dating in the Dark” ranked No. 1 in its second season premiere, besting its CBS and NBC competition by 20% each in Adults 18-49 (1.8/5 vs. 1.5/4).

  • “Dating in the Dark” greatly improved the time period for ABC over the same night last year among Total Viewers (+33% - 4.4W million vs. 3.3 million) and Adults 18-49 (+80% - 1.8/5 vs. 1.0/3).  The ABC unscripted series was also up from its performance in the 9 o’clock hour on the year-ago night by 6% with young adults (1.8/5 vs. 1.7/5).

Tuesday

Posting year-to-year increases on the night for the 5th week running, ABC improved on the year-ago Tuesday (8/11/10) by 26% in Total Viewers (5.3 vs. 4.2 million) and 50% in Adults 18-49 (1.8/6 vs. 1.2/4).  In fact the Net has been up year to year on Tuesday evening on 10 of 11 weeks this summer.

“Wipeout-TUES” (8:00-9:01 p.m.)

ABC’s “Wipeout” finished a solid second in the 8 o’clock hour among viewers (8.0 million) and young adults (2.6/9), while ranking No. 1 in the hour among the broadcast networks with Teens 12-17 (1.8/7) and Kids 2-11 (2.8/10).

“Shaq VS” (9:01-10:01 p.m.)

For the 2nd week in a row, “Shaq VS” delivered substantial year-to-year improvement to its time period, growing by 57% in Total Viewers (3.6 million vs. 2.3 million) and by 75% in Adults 18-49 (1.4/4 vs. 0.8/2) on the year-ago night featuring original programming.

“Primetime: What Would You Do?” (10:01-11:00 p.m.)

Building on its lead-in in both viewers and young adults, ABC News’ repeat airing of “Primetime: What Would You Do?” took second in the 10 o’clock hour against its CBS and NBC competition among Adults 18-49 (1.5/5). 

Thursday

The biggest gainer among the networks on Thursday night this summer, ABC’s numbers shot up over the same night last summer (8/13/09) in Total Viewers (+25% – 5.5 million vs. 4.4 million) and Adults 18-49 (+36% - 1.5/5 vs. 1.1/4).  The Net marked its 10th straight Thursday of year-to-year primetime gains.

Rookie Blue” (9:00-10:00 p.m.)

Opposite the second hour of Fox’s 2-hour season finale of “So You Think You Can Dance,” ABC’s Rookie Blue” ranked No. 2 among the major nets with young adults: AD18-49 (1.6/5) and AD18-34 (1.1/4).

  • Rookie Blue” delivered impressive year-to-year growth for ABC in the hour, improving the Net’s results over the same night last year by 2.8 million viewers (6.0 million vs. 3.2 million) and by 78% in Adults 18-49 (1.6/5 vs. 0.9/3).

“Boston Med” (10:00-11:00 p.m.)

On its season finale, ABC News’ “Boston Med” finished No. 2 against its CBS and NBC competition in the 10 o’clock hour among Total Viewers (4.5 million) and Adults 18-49 (1.1/3-tie).

  • On average during its 8-episode run, “Boston Med” greatly improved Thursday’s 10 o’clock hour for ABC, boosting the time period by +2.8 million viewers (5.2 million vs. 2.4 million) and by +86% in Adults 18-49 (1.3/4 vs. 0.7/2) over its performance on the same nights last summer.

Friday

For the 6th week in a row, ABC ranked No. 1 among the major networks on Friday in Adults 18-49 (1.2/5), beating Fox by 9% (1.1/4), NBC by 33% (0.9/3) and CBS by 50% (0.8/3).

“Primetime: What Would You Do?” (9:00-10:00 p.m.)

A repeat ABC News’ “Primetime: What Would You Do?” topped the first hour of NBC's "Dateline" by 30% in Adults 18-49 (1.3/5 vs. 1.0/4) and by 15% among Adults 25-54 (1.5/5 vs. 1.3/4).

20/20” (10:00-11:00 p.m.)

ABC News’ “20/20” won the final hour of prime in Adults 18-49 (1.4/5) and Adults 25-54 (1.8/6), beating the second hour of NBC's "Dateline" by 40% and 38%, respectively (1.0/4 and vs. 1.3/4, respectively). In fact, the ABC newsmagazine ranked No. 1 at 10:00 p.m. among Adults 18-49 for the 6th consecutive week and 5 of the last 6 weeks among Adults 25-54.

Sunday

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

ABC’s repeat “America’s Funniest Home Videos” finished as the No. 1 regular program in the 7 o’clock hour among Adults 18-49 (1.4/5) for the 7th straight week.

Extreme Makeover: Home Edition” (8:00-9:00 p.m.)

For the 2nd week in a row, ABC’sExtreme Makeover: Home Edition” turned in a summer-best performance among Adults 18-49 (1.5/5).

WEEK NO. 47: ADULTS 18-49 TOTAL VIEWERS

No.1 FOX 1.8    No.1 CBS   6,120,000*

No.2 CBS 1.4*   No.2 NBC   4,860,000

No.2 NBC 1.4    No.3 FOX   4,820,000

No.4 ABC 1.3    No.4 ABC   4,250,000

No.5 CW  0.4    No.5 CW      960,000

Source: The Nielsen Company (National Live+Same Day Program Ratings), week of 8/9/10, unless stated otherwise.  Summer = 5/31-8/15/10 vs. 5/25-8/16/09.

*Please Note:  CBS’ numbers are being reprocessed by Nielsen, due to a processing error for the program “PGA Championship-SUN.”

 
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