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CNN Finishes Fourth (or Worse) for 100th Time in 2010; Cable News Ratings for Monday, August 16, 2010

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August 17th, 2010

Not exactly a home run type of milestone  CNN finished fourth last night in primetime among adults 25-54.  That marked the 100th time in 2010 that CNN  finished fourth or worse.  The network that founded cable news has spent 60% of 2010 trailing its own sister network, HLN.

Live + Same Day Cable News Daily Ratings for August 16, 2010

P2+ Total Day
FNC – 1,141,000 viewers
CNN – 379,000 viewers
MSNBC – 339,000 viewers
CNBC – 198,000 viewers
HLN - 286,000 viewers

P2+ Prime Time
FNC – 2,233,000 viewers
CNN – 491,000 viewers
MSNBC –743,000 viewers
CNBC – 215,000 viewers
HLN - 428,000 viewers

25-54 Total Day
FNC –320,000 viewers
CNN –114,000 viewers
MSNBC –123,000 viewers
CNBC – 54,000 viewers
HLN – 126,000 viewers

25-54 Prime Time
FNC – 568,000 viewers
CNN – 130,000 viewers
MSNBC –222,000 viewers
CNBC – 108,000 viewers
HLN – 140,000 viewers

35-64 Total Day
FNC – 548,000 viewers
CNN – 172,000 viewers
MSNBC – 176,000 viewers
CNBC – 110,000 viewers
HLN – 161,000 viewers

35-64 Prime Time
FNC –1,037,000 viewers
CNN – 176,000 viewers
MSNBC –394,000 viewers
CNBC – 134,000 viewers
HLN –235,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 854,000 viewers (277,000) (442,000)
American Morning- 291,000 viewers (126,000) (188,000)
Morning Joe- 337,000 viewers (118,000) (190,000)
Squawk Box- 139,000 viewers (37,000) (74,000)
Morning Express w/ Meade- 304,000 viewers (190,000) (205,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,085,000 viewers (590,000) (977,000)
Situation Room—542,000 viewers (168,000) (274,000)
Hardball w/ C. Matthews – 464,000 viewers (143,000) (211,000)
Fast Money– 248,000 viewers (a scratch w/50,000) (172,000)
Showbiz Tonight — 222,000 viewers (85,000) (22,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,999,000 viewers (476,000) (829,000)
Situation Room—474,000 viewers (157,000) (237,000)
Ed Show —508,000 viewers (157,000) (262,000)
Mad Money —176,000 viewers (a scratch w/49,000) (123,000)
Prime News – 221,000 viewers (91,000) (149,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,654,000 viewers (415,000) (760,000)
John King USA – 378,000 viewers (137,000) (200,000)
Hardball w/ C. Matthews – 500,000 viewers (124,000) (235,000)
Kudlow Report– 141,000 viewers (a scratch w/47,000) (83,000)
Issues - 443,000 viewers (134,000) (234,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,942,000 viewers (703,000) (1,331,000)
Rick’s List –378,000 viewers (118,000) (147,000)
Countdown w/ K. Olbermann – 1,005,000 viewers (263,000) (509,000)
Business Nation–210,000 viewers (128,000) (137,000)
Nancy Grace – 605,000 viewers (166,000) (304,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 1,995,000 viewers (518,000) (964,000)
Larry King Live —539,000 viewers (119,000) (174,000)
Rachel Maddow Show —685,000 viewers (185,000) (375,000)
Bio: The Rockefellers – 261,000 viewers (103,000) (144,000)
Joy Behar – 389,000 viewers (115,000) (218,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,759,000 viewers (482,000) (812,000)
Anderson Cooper 360 — 555,000 viewers (151,000) (206,000)
Countdown w/ K. Olbermann – 537,000 viewers (220,000) (299,000)
American Greed – 174,000 viewers (92,000) (121,000)
Nancy Grace –322,000 viewers (144,000) (197,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,475,000 viewers (492,000) (813,000)
Anderson Cooper 360 – 388,000 viewers (144,000) (178,000)
Rachel Maddow Show —291,000 viewers (132,000) (178,000)
Mad Money - a scratch w/74,000 viewers (a scratch w/40,000) (a scratch w/51,000)
Showbiz Tonight-- 367,000 viewers (157,000) (225,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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