via press release:
TLC'S KAT VON D, SENIOR AND JUNIOR REV UP THE RATINGS
Premiere of season 4 of TLC'sinked 2M P2+ (Wed, Aug 11, 10-11 p.m. ET/PT), posting triple digit gains vs. the prior six-week prime premiere average in key demos, including a striking 127% in P25-54 (1.2M), 162% in P18-49 (1.4M) and 105% in W18-49 (778k). ranked in the top 5 among all ad-supported cable in prime delivery among M25-54, P/M18-49 and P/W/M18-34, and its new Wed timeslot premiere posted double and triple-digit gains vs. previous Thu night premieres in series history in M25-54/18-34.
Debut of season 7 of TLC's: Senior vs. Junior (Thu, Aug 12, 9-10 p.m. ET/PT) revved up 2.8M P2+, also posting triple digit gains vs. the prior six-week prime premiere average in all key demos, including an impressive 531% increase in M25-54 (1.1M), 228% in P25-54 (1.8M) and 144% in P2+, and was the #1 episode premiere in series history among P2+, P/M/W 25-54/18-49 and P/M 18-34. : Senior vs. Junior was #1 in prime delivery among all ad-supported cable (excluding sports) and ranked in the top 5 among P/M 25-54/18-34.
In addition, new series: Atlanta(Fridays, 9-9:30 p.m. ET/PT) has averaged 1.3M P2+ series to date (7/30-8/13) and has posted double-digit delivery gains vs. the 3Q to-date prime premiere average in P2+ and W25-54/18-49/18-34, ranking in the top 5 on Friday among all ad-supported cable (excluding movies) in the same key Women demos.
The return of, : Senior vs. Junior and series debut of : Atlanta are part of TLC's summer of premieres, dubbed TLC Summer. The campaign, which kicked-off on May 27, boasts a dynamic line-up of new and returning series each garnering 1.2M total viewers or more.