Discovery En Español's Blockbuster Series 'Vida (Life)' Connects with Hispanic Audiences

Categories: Network TV Press Releases

Written By

August 18th, 2010

Grammy winning musical icon Juanes who narrated the series

via press release:

DISCOVERY EN ESPAÑOL’S BLOCKBUSTER SERIES VIDA (LIFE)
CONNECTS WITH HISPANIC AUDIENCES

Miami, Florida, August 18, 2010
– Continuing to build on what is currently the network’s most watched year ever, Discovery en Español’s airing of Vida (Life), July 26th at 8 PM ET/ 9 PM PT - August 6th at 8 PM ET/ 9 PM PT, delivered a solid performance among Hispanic audiences nationwide over a two week period.

Vida gained the network +71% more A18-49 over the same time period a year ago (Aug '09), growing in audience, with consistent tune-in increases and posting the network's highest delivery in its second week (08/02) among A18-49 / Mon-Fri (8 PM  hour since December 14, 2009).

The series also ranked #1 among M18-49 in its time period, topping Hispanic Pay-TV sports networks combined and drawing viewers from popular offerings such as Concacaf, Mexican League Soccer, and the Copa Libertadores Semi Finals.  Among broadcasters, Vida beat Estrella TV, tying with TV Azteca among M18-49.

Mon-Fri 8p-9p (07/26-08/06)- Rank Among Hispanic Pay-TV Networks (000s)

Canales Hispanos De TV Paga

HHLD

A18-49

M18-49

W1849

DSCE- Vida Total Series

59

58

45

13

Rank Among Hispanic Pay-TV Networks

#2

#2

#1

#2

Galavision

85

71

43

28

Fox Deportes

27

28

21

7

mun2

25

18

13

5

Gol TV

2

1

1

0

ESPN Deportes

36

30

21

9

Tr3s

16

11

7

4

Azteca

148

95

45

51

Estrella

94

67

32

35

Source: Live+SD, NHIH, Explorer, Mon-Fri 8p-9p, as dated.

 
© 2014 Tribune Digital Ventures