Continuing our hour by hour coverage of the fall schedule, we move to Wednesday nights at 8pm. Two fresh faces in this hour, NBC's and the ABC sitcom . The rest are veterans: America's , Hell's Kitchen, , The Middle and which moves to Wednesday from Thursday.
Wednesday Night 8pm-9pm:
*Hell's Kitchen will occupy the time slot from September 22 until
Despite the new day, I expectto win the hour, and likely easily. Once Hell's Kitchen is out of the way, it could be the case that no other show gets within a full adults 18-49 ratings point of it.
It's hard to fathomtaking off at this point, so I don't.
It will be interesting to see how The Middle does at 8:00 pm. Most of the latter part of last season ABC ran repeats of The Middle at 8pm with an original at 8:30p. The numbers bounced around mostly in the low to mid 2.x range at 8:30p. It will be interesting to see howdoes at 8:30p, especially if it doesn't do as well as The Middle did and is perceived in any way to be negatively impacting at 9pm.
While it was hard to imagine Lie to Me taking off at this point, it's even harder to imagine NBC having any success with scripted content at 8pm on Wednesdays. That's probably unfair toand I know past performance is not necessarily an indicator of future results, but there sure is a lot of past performance data and none of it is very good.
Because it's NBC,probably doesn't have to perform great, but we're literally one sub 2.0 adults 18-49 away from throngs of Chuck fans demanding Chuck be moved to Wednesdays at 8pm. Brace for it people!
Though nobody should be surprised if America's's ratings continue to erode, nobody should be surprised either if it's still one of CW's top performers.
Next Wednesday (August 25) I’ll cover Wednesday from 9pm-10pm, tomorrow (Thursday, August 19) I’ll cover Thursday at 8pm. Within a few weeks, every hour of the schedule will be covered. You can find all the hour-by-hour coverage here.