Discovery's All New Wednesday Night 'Fearless TV' Lineup Dominates Cable

Categories: Network TV Press Releases

Written By

August 19th, 2010

Perhaps the first usage of "dominates" I've ever seen without actually finishing #1 in any category!

via press release:

Discovery’s All New Wednesday Night ‘Fearless TV’ Lineup Dominates Cable

SURVIVING THE CUT Debuts as ‘Best New Discovery Program of the Summer’

On Wednesday, August 18, Discover Channel had two of the top three non-fiction cable programs on cable among men with premieres of the all-new SURVIVING THE CUT and Man vs Wild.

The series premiere of SURVIVING THE CUT at 10PM E/P finished second Wednesday night among M18-49/M25-54 and out-delivered several broadcast programs on ABC, CBS and NBC among M25-54/M18-49.  The show earned a 1.29 HH/.95 P25-54 AA%.

The lead-in at 9PM E/P was fan favorite Man vs Wild, which finished as the #3 non-fiction cable program in prime among M18-49 and finished in the top five non-fiction programs for M18-34 (#4), M25-54 (#5), P18-49 (#5) and P18-34 (#5).  The show earned a 1.32HH/.82 P25-54 AA%).

Driven by these successes, Discovery Channel was the #2 cable network  in M18-49 delivery during Prime.  Discovery channel was also in the top five among M25-54 (#3), M18-34 (#3), P18-49 (#4), P18-34 (#4) and P25-54 (#5) delivery.

SURVIVING THE CUT takes viewer into the intense world of military special forces training.  From divers and snipers to para-rescue men and bomb specialists, the elite and how they earn a place in the coveted units are the focus in this compelling all new series.

In the hit series of Man vs Wild, Bear Grylls travels to remote locales around the globe, including Australia's northern territory, the Republic of Georgia's Caucasus Mountains, a deserted island south of Papua New Guinea, the snowfields of the Canadian Rockies, and others, sharing invaluable survival strategies all along the way.

 
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