Growing Week-to-Week, ABC’s ‘Jimmy Kimmel Live’ Posts Best Numbers in Viewers and Young Adults Since June
via press release:
Growing Week-to-Week for the 2nd Week in a Row, ABC’s “Jimmy Kimmel Live” Posts its Best Numbers in Viewers and Young Adults Since June
“JKL” Builds Year-to-Year for the 2nd Week Running in Viewers and Adults 18-49,
Up in Overall Audience for 4th Straight Week and for the 9th Time in 11 Weeks
“JKL” Tops “Ferguson” in Double-Digits for the Week in Viewers and Young Adults,
Beating the CBS Program for the 4th Time in 5 Weeks in the Key Sales Demo
Weekly National Ratings:
During the week of August 9, 2010, ABC’s “Jimmy Kimmel Live” saw increases over the previous week in Total Viewers (+3% – 1.55 million vs. 1.50 million) and Adults 18-49 (+8% – 637,000 vs. 590,000), growing in both measures for the 2nd week in a row. The ABC late-night program delivered its largest overall audience in 7 weeks and its best Adult 18-49 performance in 8 weeks – since w/o 6/21/10 and 6/14/10, respectively.
- “JKL” improved on the year-ago week (w/o 8/10/09) for the 2nd week running in both Total Viewers (+17% – 1.55 million vs. 1.32 million) and Adults 18-49 (+34% – 637,000 vs. 477,000). Further, “JKL” built on its overall audience year to year for the 4th week in a row and for the 9th time in the 11 weeks this summer.
- Increasing its competitive advantages to double-digit margins week-to-week, ABC’s “Jimmy Kimmel Live” bettered CBS’ “The Late Late Show with Craig Ferguson” by 16% in Total Viewers (1.55 million vs. 1.33 million) and by 20% in Adults 18-49 (637,000 vs. 532,000). In fact, “JKL” outperformed the CBS late-night program for the 4th time in the last 5 weeks with young adults.
Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 8/9/10, or as dated. Comparisons based on 000s.