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Cable News Ratings for Thursday, August 19, 2010

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August 20th, 2010

Live + Same Day Cable News Daily Ratings for August 19, 2010
P2+ Total Day
FNC – 1,142,000 viewers
CNN – 397,000 viewers
MSNBC – 340,000 viewers
CNBC – 180,000 viewers
HLN - 270,000 viewers

P2+ Prime Time
FNC – 2,427,000 viewers
CNN – 610,000 viewers
MSNBC –708,000 viewers
CNBC – 188,000 viewers
HLN - 439,000 viewers

25-54 Total Day
FNC –314,000 viewers
CNN –107,000 viewers
MSNBC –109,000 viewers
CNBC – 54,000 viewers
HLN – 121,000 viewers

25-54 Prime Time
FNC – 576,000 viewers
CNN – 173,000 viewers
MSNBC –217,000 viewers
CNBC – 80,000 viewers
HLN – 143,000 viewers

35-64 Total Day
FNC – 543,000 viewers
CNN – 164,000 viewers
MSNBC – 175,000 viewers
CNBC – 97,000 viewers
HLN – 155,000 viewers

35-64 Prime Time
FNC –1,071,000 viewers
CNN – 248,000 viewers
MSNBC –354,000 viewers
CNBC – 118,000 viewers
HLN –211,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 918,000 viewers (301,000) (507,000)
American Morning- 315,000 viewers (99,000) (157,000)
Morning Joe- 325,000 viewers (90,000) (183,000)
Squawk Box- 135,000 viewers (39,000) (83,000)
Morning Express w/ Meade- 340,000 viewers (188,000) (221,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,124,000 viewers (556,000) (986,000)
Situation Room—690,000 viewers (186,000) (271,000)
Hardball w/ C. Matthews – 426,000 viewers (124,000) (199,000)
Fast Money– 221,000 viewers (59,000) (135,000)
Showbiz Tonight — 175,000 viewers (73,000) (85,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,886,000 viewers (445,000) (777,000)
Situation Room—504,000 viewers (126,000) (202,000)
Ed Show —657,000 viewers (192,000) (305,000)
Mad Money —139,000 viewers (a scratch w/47,000) (87,000)
Prime News – 169,000 viewers (76,000) (118,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,410,000 viewers (381,000) (661,000)
John King USA – 382,000 viewers (132,000) (182,000)
Hardball w/ C. Matthews – 553,000 viewers (175,000) (283,000)
Kudlow Report–136,000 viewers (a scratch w/24,000) (66,000)
Issues - 379,000 viewers (143,000) (215,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,043,000 viewers (716,000) (1,284,000)
Rick’s List –546,000 viewers (186,000) (225,000)
Countdown w/ K. Olbermann – 924,000 viewers (266,000) (490,000)
Coca-Cola: The Real Story–199,000 viewers (77,000) (123,000)
Nancy Grace – 603,000 viewers (178,000) (293,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,310,000 viewers (577,000) (1,059,000)
Larry King Live —656,000 viewers (165,000) (254,000)
Rachel Maddow Show —670,000 viewers (193,000) (315,000)
Bio: Ron Popeil – 198,000 viewers (70,000) (113,000)
Joy Behar – 424,000 viewers (124,000) (175,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,923,000 viewers (436,000) (866,000)
Anderson Cooper 360 — 629,000 viewers (168,000) (265,000)
Countdown w/ K. Olbermann – 528,000 viewers (190,000) (257,000)
American Greed – 168,000 viewers (93,000) (119,000)
Nancy Grace –328,000 viewers (137,000) (182,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,408,000 viewers (443,000) (792,000)
Anderson Cooper 360 – 355,000 viewers (104,000) (145,000)
Rachel Maddow Show —276,000 viewers (115,000) (154,000)
Mad Money - 101,000 viewers (69,000) (86,000)
Showbiz Tonight-- 252,000 viewers (116,000) (158,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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