Snookie > Tom Brady & NFL (in pre-season) as ‘Jersey Shore Is Night’s Top Show On All TV With Young Adults
Note, the ratings numbers in the press release below are based on coverage ratings (measuring only the homes MTV is available in). Also, I have no idea what MTV’s recent obsession with people aged 12 (twelve!) to thirty-four is other than it is a demographic it is performing well in.
One reason I don’t understand this bias is because Jersey Shore was the highest-rated show last night with the advertising coveted adults 18-49, and a 18-34, including the broadcast networks and including the pre-season NFL game.
via press release:
MTV’s “JERSEY SHORE” BREAKS ANOTHER RECORD WITH
A 5.4 RATING (P12-34)
“JERSEY SHORE” IS #1 SHOW OF SUMMER ACROSS ALL OF TELEVISION (P12-34)
SERIES HAS TOP 4 CABLE TELECASTS OF 2010 (P12-34)
- “Jersey Shore” is #1 series of the summer across all of television (P12-34).
- Episode 204 delivered a series high P12-34 rating (5.4).
- “Jersey Shore” now has the top four cable telecasts of the year (P12-34).
- This week matched last Thursday’s series high with 5.5 million total viewers.
Source: Nielsen. 08/19/10 or as dated. L+SD. Cvg Rating. Rank on 000s. Summer: 5/31-8/19/10.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 — up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV’s successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… www.mtvpress.com