Note, the ratings numbers in the press release below are based on coverage ratings (measuring only the homes MTV is available in). Also, I have no idea what MTV's recent obsession with people aged 12 (twelve!) to thirty-four is other than it is a demographic it is performing well in.
One reason I don't understand this bias is because Jersey Shore was the highest-rated show last night with the advertising coveted adults 18-49, and a 18-34, including the broadcast networks and including the pre-season NFL game.
via press release:
MTV’s “JERSEY SHORE” BREAKS ANOTHER RECORD WITH
A 5.4 RATING (P12-34)
“JERSEY SHORE” IS #1 SHOW OF SUMMER ACROSS ALL OF TELEVISION (P12-34)
SERIES HAS TOP 4 CABLE TELECASTS OF 2010 (P12-34)
- “Jersey Shore” is #1 series of the summer across all of television (P12-34).
- Episode 204 delivered a series high P12-34 rating (5.4).
- “Jersey Shore” now has the top four cable telecasts of the year (P12-34).
- This week matched last Thursday’s series high with 5.5 million total viewers.
Source: Nielsen. 08/19/10 or as dated. L+SD. Cvg Rating. Rank on 000s. Summer: 5/31-8/19/10.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV’s successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… www.mtvpress.com