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TV Ratings: FOX Scores With NFL Preseason; Big Brother Tops Night; Rookie Blue Up a Bit

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August 20th, 2010

Scoreboard FOX Uni CBS ABC NBC CW
Rating/Share: Adults 18-49 1.9/6 1.8/6 1.7/5 1.5/5 1.0/3 0.5/2
Rating/Share: Adults 18-34 1.6/6 2.0/7 1.3/5 1.1/4 0.9/3 0.4/2
Total Viewers (million) 5.387 4.214 6.620 5.714 2.952 1.500

Due to the nature of live programming the ratings for FOX (NFL Exhibition) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Led by an NFL exhibition game between the Falcons and the Patriots, FOX won the night with adults 18-49.  CBS had the most viewers and its Big Brother telecast between 8pm-9pm was the night's top program both with adults 18-49 and total viewers.

ABC's Rookie Blue was steady, and up a little bit with adults 18-49 to a 1.7 rating to go along with its 6.43 million viewers.  At 10pm the premiere of  "Nightline Prime: Secrets of the Mind: Why We Do What We Do" finished in last place for the hour with adults 18-49 and third with total viewers.

Late-night results are below the primetime data.

Overnight ratings for Thursday, August 19, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Big Brother 12 2.4/9 7.45
FOX NFL Exhibition: Patriots at Falcons 1.9/7 5.44
ABC Wipeout (R) 1.8/6 6.57
NBC Community (R) 0.8/3 2.59
CW Vampire Diaries (R) 0.5/2 1.60
8:30 NBC 30 Rock (R) 0.9/3 2.63
9:00 FOX NFL Exhibition: Patriots at Falcons 2.1/6 5.68
ABC Rookie Blue 1.7/5 6.43
CBS CSI (R) 1.2/4 5.61
NBC The Office (R) 1.1/3 2.64
CW Moonlight (R) 0.5/1 1.40
9:30 NBC Parks & Recreation (R) 1.0/3 2.31
10:00 FOX NFL Exhibition: Patriots at Falcons 1.9/6 5.04
CBS The Mentalist (R) 1.3/4 6.79
NBC Law & Order: Special Victims Unit (R) 1.2/4 3.77
ABC Nightline Prime - Secrets of Your Mind 1.1/4 4.15

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In Late-Night Metered Markets Thursday night:

• "The Tonight Show with Jay Leno" (2.4/6 in metered-market households with an encore telecast) out-delivered CBS's "Late Show with David Letterman" (2.1/5 with an encore) and ABC's combination of "Nightline (2.6/6) and "Jimmy Kimmel Live" (1.3/4) in Nielsen's 56 metered markets.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno with an encore,” 0.9/4 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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