‘Wipeout’ Generates its Most-Watched Repeat Airing in its Thursday Slot

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

August 20, 2010

Quick Take for Thursday, August 19, 2010

(Fast Affiliate Live + Same Day Ratings)

Posting Sharp Year-to-Year Gains, ABC is Up for the 11th Consecutive Thursday

“Wipeout” Generates its Most-Watched Repeat Airing in its Thursday Slot

Finishing as the Most-Watched TV Show in its Hour for the 3rd time in 4 Weeks, ABC’s “Rookie Blue” Builds its Numbers Despite Facing Fox’s NFL Covereage

ABC News’ “Nighlineprime” Opens with Big Year-to-Year Time Period Improvement

Thursday Night (8:00-11:00 p.m.)

Thursday’s biggest gainer among the major nets this summer, ABC’s numbers shot up over the same night last summer (8/20/09) in Total Viewers (+43% – 5.7 million vs. 4.0 million) and Adults 18-49 (+40% – 1.5/5 vs. 0.9/3).  The Network tallied its 11th straight Thursday of year-to-year primetime improvement.

“Wipeout-THURS” (8:00-9:00 p.m.)

In the 8 o’clock hour, ABC’s “Wipeout-THURS” generated its most-watched-ever (6.6 million) repeat telecast in the time period and finished a strong second to CBS’ original “Big Brother.”

“Rookie Blue” (9:00-10:00 p.m.)

Outdrawing Fox’s pre-season NFL Game (New England-Atlanta), ABC’s “Rookie Blue” (6.4 million) stood as the most-watched TV show in its time period for the 3rd time in 4 weeks.

  • Despite facing NFL competition, “Rookie Blue” was up week to week in both Total Viewers (+7% – 6.4 million vs. 6.0 million) and Adults 18-49 (+6% – 1.7/5 vs. 1.6/5). In addition, the new ABC drama tied its 2nd highest-ever Adult 18-34 number.
  • “Rookie Blue” continued to generate impressive year-to-year growth for ABC in the hour, doubling Net’s numbers over the year-ago night in viewers (+100% – 6.4 million vs. 3.2 million) and young adults (+113% – 1.7/5 vs. 0.8/3).

“Nightlineprime: Secrets of Your Mind – Why We Do What We Do” (10:00-11:00 p.m.)

ABC News’ “Nightlineprime: Secrets of Your Mind” debuted with impressive year-to-year gains in Thursday’s 10 o’clock hour. Versus the year-ago night, “Nightlineprime” boosted the time period for ABC by 95% in Total Viewers (4.1 million vs. 2.1 million) and by 83% in Adults 18-49 (1.1/4 vs. 0.6/2) over its performance last summer.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 8/19/10.

blog comments powered by Disqus