TV Ratings: Preseason Football Scores for Again for FOX on Friday

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August 21st, 2010

Rating/Share: Adults 18-49 1.7/7 1.1/4 1.0/4 0.9/3 0.4/2
Total Viewers (million) 4.99 4.00 5.50 3.81 1.14

Due to the nature of live programming the ratings for FOX (NFL Exhibition) are approximate and subject to significant revisions in the final numbers. See defintions at bottom of this post for more information on these Fast Affiliate Ratings.

Extra disclaimer, with the preliminary results for Thursday night when FOX also broadcast preseason NFL action we saw all of primetime results for FOX, even the 10p-11p hour where it doesn't broadcast.  But,  the numbers in the tables above and below for Friday night only contain the FOX results from 8pm-10pm.

The final numbers will get everything sorted out but with these even-more-preliminary-than-usual numbers, FOX won the night with adults 18-49 (which surely will be the outcome in the final numbers, too) and CBS had the most viewers for the night.

One final note, Marc Berman had 48 Hours Mystery listed as a repeat, and my program guide didn't have it listed as a repeat so that's why it shows as (R?) below.

Half hourly data for the night is below.

Broadcast primetime ratings for Friday, August 20, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX NFL Exhibition Eagles vs. Bengals 1.6/7 4.54
CBS 48 Hours Mystery (R?) 0.9/4 4.56
ABC Wife Swap (R) 0.8/4 3.13
NBC Who Do You Think You Are (R) 0.6/3 2.73
CW Smallville (R) 0.5/2 1.21
8:30 FOX NFL Exhibition Eagles vs. Bengals 1.7/7 5.00
CBS 48 Hours Mystery (R?) 1.0/4 5.26
ABC Wife Swap (R) 0.9/4 3.01
NBC Who Do You Think You Are (R) 0.6/2 2.42
CW Smallville (R) 0.4/2 1.08
9:00 ABC Primetime: What Would You Do? (R) 1.2/4 4.00
FOX NFL Exhibition Eagles vs. Bengals 1.9/7 5.47
NBC Dateline 0.9/3 3.69
CBS CSI: NY (R) 0.8/3 4.96
CW Supernatural (R) 0.5/2 1.10
9:30 FOX NFL Exhibition Eagles vs. Bengals 1.8/6 4.97
ABC Primetime: What Would You Do? (R) 1.2/4 4.06
NBC Dateline 1.0/4 4.36
CBS CSI: NY (R) 0.9/3 5.41
CW Supernatural (R) 0.4/2 1.17
10:00 CBS Flashpoint 1.3/4 6.27
ABC 20/20 1.3/5 4.74
NBC Dateline 1.1/4 4.64
10:30 ABC 20/20 1.4/5 5.06
CBS Flashpoint 1.3/5 6.52
NBC Dateline 1.2/4 5.01


Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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